Rivian to Revolutionize Driving with 2025 Hands-Free Tech

Electric vehicle maker Rivian (NASDAQ:RIVN) plans to roll out advanced hands-free driver assistance systems in 2025 and "eyes-off" technology in 2026, CEO RJ Scaringe announced. These innovations aim to provide significant value to customers by allowing drivers to reclaim time for tasks like reading, emailing, or using their phones while driving.

Currently, Rivian’s Gen 2 vehicles feature the "Rivian Autonomy Platform," which assists drivers but requires their full attention. The upcoming advancements align with industry trends as automakers, including Tesla (NASDAQ:TSLA), race to enhance autonomous driving features. Scaringe emphasized that advancing driver assistance technology remains a key focus for Rivian.

The announcement comes amidst increased scrutiny of autonomous driving systems. The U.S. National Highway Traffic Safety Administration recently launched an investigation into Tesla's vehicles after reports of accidents linked to a remote operation feature.

Rivian’s expansion plans include a $6.6 billion loan agreement with the U.S. Department of Energy to build a production facility in Georgia. CEO Scaringe stated there is no significant risk to this project from U.S. President Donald Trump’s recent executive orders targeting the EV industry. Trump revoked a 2021 order aimed at transitioning 50% of U.S. vehicle sales to EVs by 2030 and proposed ending EV tax credits and state zero-emission vehicle waivers.

Additionally, Trump’s threats of imposing 25% tariffs on goods from Mexico and Canada pose potential challenges for automakers. Scaringe warned of disruptions to long-established supply chains, which could lead to higher costs and operational hurdles.

Rivian's commitment to innovation and expansion underscores its ambition to compete in the evolving EV market.