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Samsung, Naver Collaborating to Create Generative AI to Rival ChatGPT

Photo by: Sanket Mishra/Unsplash

Samsung Electronics and Naver Corp. are teaming up to develop a generative artificial intelligence (AI) together, which they hope can compete with OpenAI’s ChatGPT. The product would become the exclusive chatbot of the electronics firm.

According to The Korea Economic Daily, Samsung Electronics and Naver Corp. are also planning to release new AI semiconductors by the end of this year. The chips are reportedly intended to replace Nvidia’s GPU that will power their own AI platforms.

The South Korean companies agreed to the joint development of a generative AI platform designed exclusively for corporate uses. Once in operation, Samsung and Naver hope this can be used globally as an AI tool that can be another option or substitute for ChatGPT.

Under the partnership deal, Samsung will provide Naver with pertinent data related to semiconductors so the latter can create a generative AI. Later, the electronics firm will step in to further improve the product.

Once fully developed, the new AI tool would be offered in Korean and would be used by the Device Solutions (DS) division of the Samsung Group. The said business unit also includes the company’s chip business, and as per sources who have knowledge of the matter, the target date for the launch of the new AI tool is October this year.

“AI data are processed largely in English in advanced countries. Non-English-speaking countries such as Korea are being marginalized in utilizing generative AI tools,” the president and chief of Samsung’s chip business unit, Kyung Kye Hyun, said in a statement.

In any case, Alphabiz News reported that once the AI tool is launched, executives and staff of the DS will be allowed to use chatbots for their work again. They had been previously prohibited from using the chatGPT after confidential data were accidentally leaked through the tool. Meanwhile, the new technology is also expected to boost productivity in the office without worrying about security.

Photo by: Sanket Mishra/Unsplash

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