Asian Currencies Slide as Oil Prices Surge Amid U.S.-Israel-Iran Conflict 
Micron Technology Beats Q2 Earnings Estimates, Issues Strong AI-Driven Outlook 
Qatar's Economy Under Pressure: How Regional Conflict Could Reshape Global Investment in 2026 
US-Iran War: Trump Eyes Military Exit as Markets React to Potential De-escalation 
U.S.-Iran War Escalates: Marines Deploy, Strait of Hormuz Closure Drives Global Oil Crisis 
Asian Markets Mixed as Oil Volatility and Inflation Fears Weigh on Sentiment 
United Airlines Cuts Flights 5% Amid Soaring Fuel Costs From Iran War 
Iran-Israel War Escalates: Long-Range Missiles, Nuclear Site Strikes, and Global Energy Crisis 
J.P. Morgan Now Expects Two ECB Rate Hikes Amid Inflation Pressures 
Netflix Eyes South Korea for More Live Events as BTS Concert Livestream Approaches 
Federal Reserve Crisis: DOJ Standoff Threatens Powell's Succession and Rate Stability 
Paraguay Central Bank Holds Interest Rate at 5.5% Amid Slowing Growth 
Palantir's Maven AI Earns Pentagon "Program of Record" Status, Reshaping Military AI Strategy 
Alibaba Bets on AI Agents to Unify Its Vast Digital Ecosystem 
Gold Prices Stabilize but Head for Worst Weekly Drop in Six Years Amid Iran War Inflation Fears 
Goldman Sachs Delays Bank of England Rate Cut Forecast Amid Middle East Inflation Risks 
EA's $15B Debt Offering Draws $25B in Investor Demand Amid Credit Market Turmoil 
Netflix will soon have a subscription plan with ads so it can offer cheaper rates. Customers will be able to register for a subscription for less since the option will have ads while streaming.
To make this option possible, Netflix chose Microsoft to be its partner, and this was announced on Wednesday, July 13. As per CNN Business, the collaboration was announced almost three months after the American video streaming company revealed its plans to add an ad-supported subscription plan to bring the rates down and be able to offer a low-priced plan.
It was said that for years, the company has been trying to avoid having ads in its streaming services, but due to the difficult periods that was experienced recently, Netflix's chief executive officer, Reed Hastings, decided it is time to do the option or the company will suffer even more.
The decision was also made after Netflix started losing subscribers for the first time in its 25-year history. Thus, it was the toughest period for the company. Netflix shared this week that the new ad-supported subscription plan is in "very early days," and they are working to make it a good option for subscribers around the world.
"In April we announced that we will introduce a new lower-priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans," Netflix's chief operating officer and chief product officer, Greg Peters, said in a statement. "Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.
He went on to say, "Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members."
Meanwhile, Netflix's long-term goal for adding this new subscription option is to offer more choices for the customers. It wants to provide them with a premium, better-than-linear TV experience without having to pay a lot for such kind of service.
