Gold Prices Rise Above $4,200 as Russia-Ukraine Energy Truce Eases Oil Concerns 
European Auto Stocks Rise as EU-China Trade Deal Targets Hybrid Imports 
Gold Prices Hit One-Week High as Oil Falls, Fed Rate Outlook Weighed 
US Dollar Near 18-Month High Ahead of Inflation Data 
IMF Maintains 2027 Global Growth Forecast at 3.4% Amid Rising Risks 
Apple Supplier Luxshare Faces US Patent Probe, Sees Limited Impact 
Hong Kong’s Second Solana ETF Launches With Lower Fees 
Oil Prices Rise as Houthi Attacks Threaten Middle East Supply 
Bank of America Predicts Yen Rebound as USD/JPY Faces Risks 
Samsung, SK Hynix Shares Fall as China's CXMT Advances DRAM Technology 
Trump Defends Russian Diesel Deal Amid US Sanctions Backlash 
Oil Prices Surge Above $106 After Deadly Saudi Airport Attack 
Bumble Shares Surge 50% on $1 Billion Buyout Talks 
Deutsche Bank CEO Urges Faster German Economic Reforms 
Most Americans Oppose Election Betting on Prediction Markets, Poll Finds 
Nvidia’s China AI Chip Market Share Falls to 34% as Huawei Gains Ground 
Oil Prices Fall as Trump Ceasefire Claim Shifts Market Focus to U.S. CPI 
Add as a preferred source on Google
Netflix will soon have a subscription plan with ads so it can offer cheaper rates. Customers will be able to register for a subscription for less since the option will have ads while streaming.
To make this option possible, Netflix chose Microsoft to be its partner, and this was announced on Wednesday, July 13. As per CNN Business, the collaboration was announced almost three months after the American video streaming company revealed its plans to add an ad-supported subscription plan to bring the rates down and be able to offer a low-priced plan.
It was said that for years, the company has been trying to avoid having ads in its streaming services, but due to the difficult periods that was experienced recently, Netflix's chief executive officer, Reed Hastings, decided it is time to do the option or the company will suffer even more.
The decision was also made after Netflix started losing subscribers for the first time in its 25-year history. Thus, it was the toughest period for the company. Netflix shared this week that the new ad-supported subscription plan is in "very early days," and they are working to make it a good option for subscribers around the world.
"In April we announced that we will introduce a new lower-priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans," Netflix's chief operating officer and chief product officer, Greg Peters, said in a statement. "Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.
He went on to say, "Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members."
Meanwhile, Netflix's long-term goal for adding this new subscription option is to offer more choices for the customers. It wants to provide them with a premium, better-than-linear TV experience without having to pay a lot for such kind of service.
