New Balance has unveiled rising tennis star Coco Gauff's debut signature sneaker, the New Balance Coco CG1, a mid-top sneaker with a 90’s inspired design and elevated performance technology.
Gauff made sure the sneaker's aesthetic reflected who she was as a sister, daughter, and friend.
A white top with inserts of purple, fuchsia, sunset orange, and gold completes the retro look. A black NDurance sole with multicolored accents and a black and white FuelCell midsole goes well with the upper.
According to Gauff, the entire team at New Balance from design, to marketing, truly cares about her as a person and not just an athlete, and that relationship allowed us to create the Coco CG1.
Gauff said that since the Coco CG1 is a vintage-looking shoe with a modern twist, she is so excited to get it in stores and see how people style it.
The New Balance Coco CG1 goes on sale online on August 26 for $170 in "Pompey" and "DigiCoco" hues.
