New Balance has unveiled rising tennis star Coco Gauff's debut signature sneaker, the New Balance Coco CG1, a mid-top sneaker with a 90’s inspired design and elevated performance technology.
Gauff made sure the sneaker's aesthetic reflected who she was as a sister, daughter, and friend.
A white top with inserts of purple, fuchsia, sunset orange, and gold completes the retro look. A black NDurance sole with multicolored accents and a black and white FuelCell midsole goes well with the upper.
According to Gauff, the entire team at New Balance from design, to marketing, truly cares about her as a person and not just an athlete, and that relationship allowed us to create the Coco CG1.
Gauff said that since the Coco CG1 is a vintage-looking shoe with a modern twist, she is so excited to get it in stores and see how people style it.
The New Balance Coco CG1 goes on sale online on August 26 for $170 in "Pompey" and "DigiCoco" hues.


LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban
Hyundai Faces Deadline on Russia Plant Buyback Amid Ukraine War and Sanctions
U.S. Stock Index Futures Steady Ahead of Holiday-Shortened Trading Week
Japan to Audit Brazil’s Beef System, Paving Way for Market Access
TSMC Honors Japanese Chip Equipment Makers With 2025 Supplier Awards
U.S. Stock Index Futures Steady as Markets Await Fed Policy Clues in Holiday-Thinned Trade
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
Trump Set to Announce Washington D.C. as Host of 2027 NFL Draft
Can your cat recognise you by scent? New study shows it’s likely
European Markets Mixed as Pound Weakens and Major Corporate Deals Emerge
Oil Prices Rise as Middle East Tensions and Ukraine Uncertainty Fuel Supply Concerns
Trump Signs Executive Order Targeting Big-Money College Athlete Payouts
BOJ Signals Further Rate Hikes as Inflation and Weak Yen Remain in Focus
What makes a good football coach? The reality behind the myths
Trump Attends Super Bowl Amid Cheers, Boos, and Political Divide
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want 



