Pepsi designs new drink to taste great with Japanese fried chicken

Pepsi is releasing a new summer exclusive flavor in Japan dubbed Pepsi Zero Karaage Senyo, which is designed to taste great when paired with Japanese-style fried chicken.

Karaage is a Japanese-style fried chicken that is very popular as bar food and bento box treat. It has been described as the "food of the people" in Japan.

According to Suntory, the new beverage is a perfect partner for fried chicken due to its lower sweetness and a not quite as sharp cola taste to allow diners to more fully appreciate the karaage flavor. The beverage also contains dietary fiber to help cut through the fatty and oily nature of fried chicken.

The cola itself is clear in appearance and zero-calorie, as it's made to be served with a hearty serving of karaage. The label features a sizzling batch of juicy fried chicken.

Pepsi Zero Karaage Senyo will be available for a limited time throughout Japan in 600ml bottles beginning June 14th.