The New York Knicks is searching for a new jersey patch sponsor to replace website publisher, Squarespace, and have sought the help of sports marketing agency, Sportfive.
The deal with Squarespace expired after the 2021/22 NBA season.
The Knicks tapped the Hamburg-headquartered Sportfive for its market intelligence and sales network.
Other than a new jersey patch partner, Sportfive would also look for global brand partnerships through the league’s international marketing program.
Sportfive already manages rights and delivers premium events across more than 30 different sports, partnering with the likes of the Bundesliga, the Football Association, the Premier League, the Los Angeles Dodgers, the Los Angeles Lakers, the Ladies Professional Golf Association, the New York Jets, and the PGA Tour.
