Nova LifeStyle Announces Partnership With Future World Lifestyle

LOS ANGELES, Dec. 02, 2016 -- Nova LifeStyle, Inc. (NASDAQ:NVFY) (“Nova LifeStyle” or the “Company”), a U.S.-based, leading innovative designer, manufacturer and distributor of modern lifestyle furniture, today announced the Company has continued to expand its e-commerce presence by partnering with Future World LifeStyle, which will feature Diamond Sofa Smart Furniture on its www.weilai178.com website.  Future World Lifestyle offers its 3 million plus members a reward redemption program that can be used for products listed on the site.  

Tawny Lam, President and Interim CEO of Nova LifeStyle stated, “Our partnership with Future World Lifestyle demonstrates continued success in expanding our presence in the e-commerce marketplace.  By partnering with a platform such as this, we gain access to over 3 million potential customers, allowing us to significantly leverage our exposure and marketing as we position the Company for continue revenue growth."

Today’s arrangement with Future World Lifestyle also marks a significant milestone for Diamond Sofa’s line of Smart Furniture.  Originally introduced in April of 2015, Diamond Sofa Smart Furniture offers consumers a superior line of products, led by its Smart Health Bed, which marry cutting-edge technology with traditional home furnishings.  By adding capabilities to monitor, record and deliver data, the Smart Health Bed provides medical care providers a way to improve patient care.  As a featured product on the Future World Lifestyle website, Nova LifeStyle anticipates its marketing efforts to be significantly enhanced. 

About Future World Lifestyle – Future World Lifestyle is a Hong Kong-based company which operates an e-commerce site,  www.weilai178.com, which allows over 3 million customers to shop for a wide range of products using both standard currency as well as reward points.

About Nova LifeStyle

Nova LifeStyle, Inc., a NASDAQ Global Markets Exchange listed company headquartered in California, is a fast growing, innovative designer, manufacturer and distributor of modern LifeStyle furniture; primarily sofas, dining rooms, cabinets, office furniture and related components, bedrooms, and various accessories in matching collections. Nova's products are made in the US, Europe, and Asia and include LifeStyle brands such as Diamond Sofa, Colorful World, Giorgio Mobili, Nova QwiK, and Bright Swallow International. Nova's products feature urban contemporary styles that integrate comfort and functionality incorporating upscale luxury designs appealing to LifeStyle-conscious middle and upper middle-income consumers in the U.S., China, Europe, and elsewhere in the world. In November 2016, Nova Lifestyle announced entry into asset-light e-commerce and service related businesses. To learn more about Nova LifeStyle, Inc., please visit our website at www.NovaLifeStyle.com 

Safe Harbor Statement
All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the Company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Nova's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Nova's filings with the Securities and Exchange Commission.

Company Contact:
INVESTOR RELATIONS:
The Equity Group Inc.
In U.S.
Adam Prior, Senior Vice President
+1 (212) 836-9606
[email protected]

In China
Katherine Yao, Senior Associate
+86-10-6587-6435
[email protected]