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Nvidia Corp. and MediaTek Inc. announced on Monday, May 29, that they signed a partnership agreement for the development of technology for advanced vehicle infotainment systems. This will allow vehicle owners to stream games or videos in the car.
With the technology, drivers will also be able to connect with each other and interact using artificial intelligence (AI). According to Reuters, Nvidia and MediaTek revealed their collaboration during the Computex technology trade show that took place in Taipei.
Under the agreement, the Taiwanese semiconductor company will incorporate the Nvidia graphic processing unit chiplet and Nvidia software into the system-on-chips that it supplies to vehicle manufacturers. The chips are mainly used for infotainment displays in cars.
MediaTek said that its chip systems with the Nvidia software are compatible with any automated driving systems made based on Nvidia’s technology. In any case, the tie-up will give the American software company broader access to the $12 billion market for infotainment system-on-chips in-vehicle systems.
“NVIDIA is a world-renowned pioneer and industry leader in AI and computing. With this partnership, our collaborative vision is to provide a global one-stop shop for the automotive industry, designing the next generation of intelligent, always-connected vehicles,” MediaTek’s vice chairman and chief executive officer, Rick Tsai, said in a press release. “Through this special collaboration with NVIDIA, we will together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.”
Finally, NVIDIA’s founder and CEO, Jensen Huang, also commented, “AI and accelerated computing are fueling the transformation of the entire auto industry. The combination of MediaTek’s industry-leading SoC and NVIDIA’s GPU and AI software technologies will enable new user experiences, enhanced safety, and new connected services for all vehicle segments, from luxury to mainstream.”
