LaLiga inked a strategic licensing agreement with technology firm StadioPlus to launch a joint project in the Decentraland metaverse.
The rights to LaLiga's intellectual and industrial property are acquired by the Spanish company StadioPlus for usage in Decentraland.
Several land parcels in the Vegas City neighborhood of Decentraland will be developed with LaLiga themes as part of the agreement, which aims to increase LaLiga's appeal to Gen Z viewers.
Web 3.0 expert Vegas City, owner of Decentraland's greatest sports, casino, and entertainment complexes, will have a direct hand in LaLiga's entry into the metaverse.
LaLiga's head of franchises and licensing, Stephen Ibbotson, claims that they will be able to connect with a sizable new audience through the deal.


Alibaba Shares Fall After Anthropic Alleges Massive AI Model Distillation Campaign
Japan Signals Preference for Low Interest Rates as BOJ Policy Debate Intensifies
White House Defends Trump’s FIFA Peace Prize Amid Global Criticism
Meta Seeks Legal Shield From Child-Harm Lawsuits Amid KOSA Talks
Micron Stock Surges on Strong AI Demand, Record Revenue, and Bullish Q4 Forecast
Trump Plans UFC Event at White House for America’s 250th Anniversary
SK Hynix Targets $29.4 Billion Nasdaq Listing to Expand AI Chip Business
FBI Faces Historic Security Challenge Ahead of 2026 FIFA World Cup
Trump Plans New Executive Order to Address Rising NIL Costs in College Sports
Australian Household Spending Rebounds Strongly in May as Travel and Dining Drive Consumer Growth
Alphabet Replaces Verizon in Dow Jones Industrial Average
Anthropic AI Model Uncovers Vulnerabilities in Classified U.S. Government Systems During Security Test
Samsung and SK Hynix Shares Jump After Micron Earnings Boost AI Chip Optimism
Marco Rubio Says U.S. Will Block IRGC-Linked Individuals From Iran World Cup Delegation
WiseTech Global Denies Knowledge of Investigation Into Founder Richard White
Trump Booed at Club World Cup Final, Praises Pele as Soccer’s GOAT 



