Fungi are among the planet’s most important organisms — yet they continue to be overlooked in conservation strategies 
Microsoft Eyes Legal Action as Amazon-OpenAI Deal Threatens Azure Exclusivity 
Amazon's "Transformer" Phone: Can It Succeed Where Fire Phone Failed? 
LA fires: Fast wildfires are more destructive and harder to contain 
Asian Markets Mixed as Oil Volatility and Inflation Fears Weigh on Sentiment 
Iran-Israel War Escalates: Long-Range Missiles, Nuclear Site Strikes, and Global Energy Crisis 
China Holds Benchmark Loan Prime Rate Steady for Tenth Consecutive Month 
Why have so few atrocities ever been recognised as genocide? 
AI is driving down the price of knowledge – universities have to rethink what they offer 
Why a ‘rip-off’ degree might be worth the money after all – research study 
OpenAI's Desktop Superapp: Unifying ChatGPT, Codex, and Browser Tools for Enterprise AI 
GE Vernova and Hitachi's $40 Billion SMR Investment Signals a New Era for U.S. Nuclear Energy 
Jeff Bezos Eyes $100 Billion Fund to Transform Manufacturing With AI 
EA's $15B Debt Offering Draws $25B in Investor Demand Amid Credit Market Turmoil 
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want 
McDonald’s China will “embed green experiences throughout the consumer journey” to engage young, environmentally focused customers.
The marketing strategy aims to provide consumers with green experiences to advocate the benefits of a low-carbon lifestyle.
The fast-food giant has rolled out a range of marketing activities to promote opening its first carbon-zero restaurant in Beijing.
The activities include free food for those who use a navigation app and visit restaurants by bicycle or on foot. There would also be discounts on sustainable menu items, such as Filet-O-Fish, which uses 100% Marine Stewardship Council-certified codfish.
The green restaurant, powered by over 2,000 square meters of on-site solar panels, is among the 1,800 green restaurants that McDonald’s China commits to open across the country by the end of the year.
It would help achieve zero carbon emissions that the company targets by 2050.
The move also represents a significant strategic move for McDonald’s business in China, which is behind market leader KFC.
McDonald’s 5.6 percent market share in 2020, way behind KFC’s 11.6 percent.
