OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports 
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
Australian Scandium Project Backed by Richard Friedland Poised to Support U.S. Critical Minerals Stockpile 
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock 
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
PepsiCo will be debuting its new line of Mountain Dew energy drinks, and it will be endorsed by NBA hotshot LeBron James. The basketball great will be the official face of the beverage and snack company’s MTN Dew Rise Energy drink.
CNBC reported that this new variant of the Mountain Dew energy drink was made to appeal to consumers who love energy drinks. It is also hoped that this beverage lineup will be able to attract consumers who are usually juice or coffee drinkers.
The partnership with PepsiCo
The MTN Dew Rise Energy drinks will be LeBron Jame’s very first product endorsement deal for PepsiCo. With his popularity not just in the sports or basketball arena, the baller will surely help pull in more buyers for this product around the world.
"As energy beverages evolve to provide even more functional benefits, we're excited to introduce the new MTN DEW RISE ENERGY for those looking for a morning boost with enhanced mental clarity and immune support that helps you conquer the morning to conquer the day," Fabiola Torres, PepsiCo senior vice president, and chief marketing officer for the energy category said in a press release that was posted on March 17.
He added, "LeBron is the epitome of motivation and has achieved legendary status by seizing every morning. He not only continues to excel on and off the court but has dedicated his life to helping others rise as well."
About the Mtn Dew Rise Energy drink
The newest line of energy drinks contains the same amount of caffeine found in two cups of coffee. This is a good alternative for coffee and with added nutritional benefits too.
Each 16-ounce can of the Dew Rise Energy drink has vitamins A, C, and zinc to help boost the immune system. It also contains citicoline that is often found in supplements too and believed to be a memory-booster.
The new Mountain Dew energy drinks will come in six flavors, including Tropical Sunrise, Peach Mango Dawn, Pomegranate Blue Burst, Berry Blitz, Orange Breeze, and Strawberry Melon Spark. Finally, James LeBron will be endorsing more of PepsiCo products, such as its snack lines.
