Memory Chip Shortage Drives Higher Gadget Prices and Weakens Global Tech Demand 
Global DRAM Chip Shortage Puts Automakers Under New Cost and Supply Pressure 
Trump Signs Executive Order to Limit Wall Street Investment in Single-Family Homes 
Pop Mart Shares Surge in Hong Kong After First Buyback in Nearly Two Years 
Rio Tinto Posts Strong Q4 Iron Ore and Copper Output on Operational Recovery 
Trump Criticizes NYSE Texas Expansion, Calls Dallas Exchange a Blow to New York 
FSU Criticizes ANZ Over Suncorp Bank Job Cuts Amid Post-Acquisition Commitments 
Valero Makes First Venezuelan Crude Purchase Under New U.S.-Caracas Deal 
BHP Posts Record Iron Ore Output as China Pricing Pressures Loom 
Court Allows Expert Testimony Linking Johnson & Johnson Talc Products to Ovarian Cancer 
Nvidia CEO Jensen Huang Plans China Visit Amid AI Chip Market Uncertainty 
FAA Says It Is Not Blocking Boeing 737 MAX 7 and MAX 10 Certification 
Walmart to Cut PhonePe Stake in IPO as Tiger Global and Microsoft Exit 
Morgan Stanley Flags High Volatility Ahead for Tesla Stock on Robotaxi and AI Updates 
BitGo IPO Prices Above Range, Raises $212.8M in Landmark Crypto Market Debut 
PepsiCo will be debuting its new line of Mountain Dew energy drinks, and it will be endorsed by NBA hotshot LeBron James. The basketball great will be the official face of the beverage and snack company’s MTN Dew Rise Energy drink.
CNBC reported that this new variant of the Mountain Dew energy drink was made to appeal to consumers who love energy drinks. It is also hoped that this beverage lineup will be able to attract consumers who are usually juice or coffee drinkers.
The partnership with PepsiCo
The MTN Dew Rise Energy drinks will be LeBron Jame’s very first product endorsement deal for PepsiCo. With his popularity not just in the sports or basketball arena, the baller will surely help pull in more buyers for this product around the world.
"As energy beverages evolve to provide even more functional benefits, we're excited to introduce the new MTN DEW RISE ENERGY for those looking for a morning boost with enhanced mental clarity and immune support that helps you conquer the morning to conquer the day," Fabiola Torres, PepsiCo senior vice president, and chief marketing officer for the energy category said in a press release that was posted on March 17.
He added, "LeBron is the epitome of motivation and has achieved legendary status by seizing every morning. He not only continues to excel on and off the court but has dedicated his life to helping others rise as well."
About the Mtn Dew Rise Energy drink
The newest line of energy drinks contains the same amount of caffeine found in two cups of coffee. This is a good alternative for coffee and with added nutritional benefits too.
Each 16-ounce can of the Dew Rise Energy drink has vitamins A, C, and zinc to help boost the immune system. It also contains citicoline that is often found in supplements too and believed to be a memory-booster.
The new Mountain Dew energy drinks will come in six flavors, including Tropical Sunrise, Peach Mango Dawn, Pomegranate Blue Burst, Berry Blitz, Orange Breeze, and Strawberry Melon Spark. Finally, James LeBron will be endorsing more of PepsiCo products, such as its snack lines.
