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Pepsico unveils its ghost kitchen service to help open new growth opportunities for food service partners. The food and beverage company will offer free advice in the off-premise business setting.
This new service will allow current and future PepsiCo food service customers to smoothly foray into the thriving ghost kitchen space and apply the company’s innovative resources as well as its portfolio of iconic brands to make the most in off-premise performance.
To guide and help the service partners, PepsiCo will be using its learnings from the success of its Pep's Place ghost kitchen, which was introduced more than a year ago. The company will also add more ghost kitchen menus that will feature some of PepsiCo's favorite brands.
PepsiCo’s announcement happens to coincide with new findings from the National Restaurant Association that list “convenience” as a top priority for restaurant customers right now. Ghost kitchens and delivery-only brands being the epitome of convenience, PepsiCo picked a good time to launch its new service.
In any case, the newly debuted ghost kitchen capability will also provide customers with advice and information related to virtual restaurant concepts. PepsiCo’s Foodservice Digital Lab website will be the base for the ghost kitchen, where Pep’s Place is also currently on the list for a unique concept featuring Cheetos.
"Ghost kitchens offer foodservice operators an efficient, proven, and cost-effective way to improve kitchen profitability and overall supply-chain utilization without the burden of additional overhead and front-of-house operations typically associated with launching a new restaurant," PepsiCo Foodservice’s senior director of marketing, André Moraes, said in a press release.
The executive added, "PepsiCo Foodservice leads with innovation; we are constantly seeking new opportunities to learn and modernize to bring our customers cutting-edge capabilities to fuel their growth and drive success.
Finally, Moraes said that PepsiCo's Digital Lab would be providing both new and existing partners with almost everything they need to enter the food service business. He said that the ghost kitchen would be a one-stop-shop for them so they can only put their attention on what they do best which is "creating delicious meals that delight consumers."
