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Pepsico India has launched a television ad with actor Salman Khan that encourages youngsters to sample the new elevated refreshing experience the beverage offers.
According to Saumya Rathor, Pepsi Cola category lead, their new campaign brings alive the philosophy of swag and refreshment with more fizz.
Rathor described working with Khan as an absolute delight, adding that the brand’s lovers will enjoy his new swag avatar in the clip.
India’s non-alcoholic beverages market could expand at a compound annual growth rate of 8.7 percent to reach about ₹1.47 trillion by 2030, according to a report.
