Indian purifier sellers reported sales growth, while demand was also reported in several states beyond Delhi-NCR; the figures do not establish comparable nationwide growth or the market’s size.
Press Trust of India (PTI) reported Nov. 15 that demand had picked up in Maharashtra, Karnataka, Tamil Nadu and Telangana. Its account said Delhi-NCR remained the strongest market. Shibashish Roy, Infiniti Retail’s CEO and managing director, told PTI that North India remained the leading region and Mumbai also saw an uptick during periods of poor air quality.
PTI reported that Infiniti Retail, which operates Croma, said purifier volumes had grown by more than 100% during 2026, though it did not specify the comparison period. An Amazon India spokesperson told PTI that sales on Amazon.in had “doubled in the last week.” Gautam Batra, Xiaomi India’s associate director of product marketing, told PTI sales were roughly four times their year-earlier level and credited improved availability as one contributor. The claims refer to 2026, the last week and a year-over-year comparison, so they do not provide a common measurement window.
Pooja Baid, Versuni India’s chief marketing officer, said demand was becoming more consistent even as severe-pollution days declined in 2026 from 2025. She described consumer behavior as moving away from reactive purchases toward more proactive adoption. A public summary of The Knowledge Company’s 2026 white paper describes purifier buying in major cities as becoming less tied to winter, with purchases extending throughout the year across multiple cities.
At 4:30 a.m. ET (9:30 UTC), or 3 p.m. IST, on Nov. 14, the Delhi government’s AQI page recorded a reading of 363, 17 points below the same-time reading a day earlier. India classifies readings from 301 to 400 as “Very Poor” and readings from 401 to 500 as “Severe.” The Delhi Air Quality Early Warning System, run by the Indian Institute of Tropical Meteorology under the Ministry of Earth Sciences, classified conditions as “Very Poor” on Nov. 14 and forecast that category for Nov. 15 and 16.
