Reed’s, Inc. Announces Growth through International Distribution Channels

LOS ANGELES, Oct. 18, 2016 -- Reed’s, Inc. (NYSE:REED), maker of the top selling craft sodas nationwide today announced that it has increased its presence and sales volume in significant international markets in 2016.  Reed’s and Virgil’s brands can now be found in regions around the globe that include South Africa, the United Kingdom, Saudi Arabia, Malaysia, Singapore, France and Spain to name a few.  Growth through these international distribution channels has led to more than a 150% increase in case volume year to date versus the same time in 2015.

Neal Cohane, SVP Sales & Marketing for Reed’s commented, “We are off to a good start and we are very pleased with this increase in demand for Reed’s and Virgil’s craft sodas.  We look forward to capitalizing on the growing global recognition of our brands as consumers worldwide seek out healthier and more flavorful beverage alternatives.  There is a great deal of untapped volume potential in these international markets and we believe that there is significant opportunity to expand the reach of both the Reed’s and Virgil’s brands of award winning craft sodas in various markets around the globe.”

About Reed’s, Inc.
Reed’s, Inc. makes the top-selling sodas in the natural and specialty foods industry and are sold in over 15,000 natural and mainstream supermarkets nationwide. Reed’s products are sold through an additional estimated 40,000 accounts that include specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets. Reed’s has sold over 500 million bottles since inception in June 1989 and is considered the leader of the fast growing craft soda category. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

For more information about Reed’s, please visit the Company’s website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed’s on Twitter at http://twitter.com/reedsgingerbrew; Reed’s Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain “forward-looking statements.” These forward-looking statements can generally be identified as such because the context of the statement will include words, such as “expects,” “should,” “believes,” “anticipates” or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

CONTACT:  Reed's, Inc. Investor Relations - Email: [email protected]