Robinhood Launches Social Trading Platform to Expand Superapp Vision

Robinhood Markets (NASDAQ: HOOD) is stepping into social media with the launch of Robinhood Social, an in-app platform designed for investors to connect, share, and learn. The new feature allows users to post verified trades, follow investment activity, and discuss strategies, taking inspiration from communities like Reddit’s WallStreetBets and platforms such as X.

According to the company, Robinhood Social is the first integrated platform where users can trade across stocks, options, futures, crypto, and even prediction markets without leaving the app. To enhance transparency, the feature will spotlight trades from politicians, hedge funds, and corporate insiders using publicly available data.

Initially, Robinhood Social will roll out early next year to a select group of U.S. customers before expanding to all users. The service will be free of charge, aiming to boost user engagement and attract new investors.

In addition to its social push, Robinhood announced major upgrades to its desktop platform, Robinhood Legend. The updates include custom financial indicators, overnight index options, and expanded futures trading. These tools are powered by Robinhood Cortex, the company’s AI assistant, built to deliver smarter, more personalized insights.

This move highlights Robinhood’s broader strategy to evolve from a trading platform into a comprehensive financial superapp. By blending social networking with advanced trading tools, the company aims to strengthen its competitive edge in the online brokerage space and increase customer loyalty.

As investors look for both community-driven insights and advanced tools, Robinhood’s latest expansion could reshape how users trade and interact in the digital finance era.