Rockerbox Acquires Eventable to Expand Suite of Marketing Technology for Brands

NEW YORK, April 25, 2018 -- Rockerbox (https://www.rockerbox.com), the creator of recency marketing and the Rockerbox Attribution Platform, today announced that it has acquired Eventable (https://www.eventable.com), the leading calendar marketing platform. Eventable’s calendar marketing platform has been used by more than 12,000 brands and organizations to engage their audiences through calendar applications and drive timely action.

Rockerbox offers two core technologies — Recency Activation and Rockerbox Attribution Platform. Recency Activation has been used by brands like Citibank and Shutterstock to successfully run prospecting campaigns based on hyper recent behaviors. The Rockerbox Attribution Platform offers best-in-class multi-touch attribution, enabling marketers to effectively analyze and optimize their media spend. Eventable enables innovative brands to communicate with their customers through native calendar platforms.

With this agreement, Eventable will maintain its brand and service as one of Rockerbox’s product offerings. In addition, Eventable co-founders Sameen Karim and Akash Malhotra, along with key team members, will be joining the Rockerbox team.

“Rockerbox has worked with Eventable over the past three years. With this acquisition, Rockerbox is adding a set of robust technologies, fantastic customers and talented team members that will help us accelerate growth,” said Ron Jacobson, Rockerbox Co-founder and CEO. “Eventable allows us to provide our customers with a differentiated service that helps marketers drive better conversions and results.”

Eventable works with a wide spectrum of companies, from fast-growing ecommerce sites and Fortune 500 brands to nonprofit organizations and universities. The addition of Eventable will strengthen Rockerbox’s arsenal of marketing solutions, while Eventable customers stand to gain new insights from Rockerbox’s multi-touch attribution suite.

“We are thrilled to join forces with Rockerbox and continue our mission of helping marketers deliver relevant messaging to the right customer,” said Sameen Karim, Eventable Co-founder and CEO. “Rockerbox’s global scale and innovative technology provide a tremendous opportunity to rapidly accelerate Eventable’s business. We’re excited to unlock some tremendous opportunities for our clients.”

Eventable has raised $1.2 million in venture financing from investors including Alchemist Accelerator, Right Side Capital, Steelhead Ventures, Russ Holdstein (Zillow, StubHub) and Howard Love (HotelTonight).

About Rockerbox
Rockerbox is a leading marketing technology company based in New York City. The company offers two core technologies — Recency Activation and Rockerbox Attribution Platform, offering best-in-class multi-touch attribution, enabling marketers to effectively optimize their media spend. Rockerbox works with leading global advertising agencies including WPP, Omnicom, Publicis and Dentsu as well as leading brands such as Hanes, CitiBank, Twitter and JetBlue. 

About Eventable
Eventable enables innovative brands to communicate with their customers through native calendar platforms. As a leading provider of calendar-based marketing solutions, the company has helped over 12,000 businesses drive engagement and customer retention. Eventable has worked with a wide array of clients, including Condé Nast, Nintendo and FanDuel, and has been featured by Forbes, Forrester, IBM, Data & Marketing Association and more.

Media Contact:
Lane Buschel for Rockerbox
[email protected]