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Roku Inc. has expanded its deal with CBS Sports to include streaming rights. With this new agreement, the digital cable and satellite television network will be able to broadcast more live Formula E Races on its platform.
This contract with CBS Sports gives Roku its very first live sports streaming deal, and the first airing of the Formula E Races has been scheduled for 2024. The said single-seater motorsport is officially the ABB FIA Formula E World Championship, and the upcoming races will feature the first all-electric FIA World Championship.
In any case, the collaboration between the companies was described as “ground-breaking” in the field of new broadcast distribution in the United States. This will also launch Roku on CBS Sports and as the official streaming home of Formula E.
Both the live and replays of the races will be available on Roku. Its extended deal with CBS Sports is a multi-year contract that will stream races for subscribers and viewers in the U.S. CNBC reported that the streaming platform will broadcast 11 Formula E World Championship races per season of the said motorsport starting next year.
CBS Sports has the rights to five races in each season, and this will be broadcasted on CBS and will be streamed on Paramount+ With Showtime. Formula E’s upcoming race is set to take place at the Portland International Raceway in Oregon.
“This is a powerful new partnership with CBS and Roku that will dramatically increase Formula E’s audience reach and maximize discoverability of our programming in the U.S.,” Formula E’s chief media officer, Aarti Dabas, said in a press release. “We value the strength of our ongoing relationship with CBS and are delighted to join forces with Roku and supercharge Formula E content on their market-leading platform.”
Roku Media’s head of content, David Eilenberg, further said, "It is an honor to partner with Formula E on Roku’s first-ever live sports partnership, making it easier for millions of TV streamers to discover the thrill of Formula E races through the unique integrated viewing experiences only available on Roku.”
Photo by: Roku Newsroom
