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SPC Group has brought its Paris Baguette bakery chain brand to Europe, and it launched its first outlet in London. The South Korean food manufacturing company announced on Sunday, Oct. 16, that the opening marks the arrival of the brand in the U.K.
It was reported that the SPC Group is planning to expand and add 20 more Paris Baguette bakery cafes in the region by the year 2025. The main goal for the expansion is to boost and strengthen the brand’s presence in Europe.
The United Kingdom is the ninth international market that the SPC Group has entered and the second among the European countries. As per The Korea Herald, the new Paris Baguette in London is located next to the famous River Thames.
The store is inside a newly renovated shopping center at Battersea Power Station. It sits in a spacious area with 276 square meters of space and has a total of 60 seats for customers. The opening of the South Korean bakery and cafe chain has been scheduled along with the grand opening of the shopping mall that houses around 250 international brand shops, including Starbucks.
“The UK is an important market for us to expand business in Europe and launch more franchises there, ultimately making it one of four pillars for our brand growth globally after the US, China, and Singapore,” SPC Group’s chief executive officer, Hur Jin Soo, said in a statement.
SPC Group said that it would be opening its second Paris Baguette’s European outlet next month. The company chose Kensington High Street for its location as the place has heavy foot traffic. It is another busy shopping district in central London thus, it is perfect for the coffee shop.
Finally, customers can expect to find a wide variety of baked goods and beverage blends in Paris Baguette stores. Some of the favorites, such as eclairs, tarts, cream cakes, sandwiches, and salads, are all available here.
