Sam Altman Targets 100M AI Devices by 2026 in $6.5B Push with Jony Ive

OpenAI CEO Sam Altman has revealed plans to launch a groundbreaking AI device by the end of 2026, aiming to sell 100 million units. According to the Wall Street Journal, Altman shared the ambitious goal during a recent employee meeting, emphasizing OpenAI’s intent to create a new category of consumer tech that rivals smartphones and PCs.

The move follows OpenAI’s $6.5 billion acquisition of a company led by former Apple designer Jony Ive. Altman believes the partnership could potentially add $1 trillion in value to OpenAI. The device they are developing will reportedly not be a smartphone, wearable, or screen-based gadget—but rather a pocketable AI tool designed to be fully aware of its user’s environment and daily life.

This third-gen AI device is positioned to redefine how consumers interact with artificial intelligence. However, the challenge is steep. Similar attempts by Humane and Rabbit Inc.—both backed by Altman—failed to gain traction, largely due to hardware and software limitations.

With OpenAI currently operating at a loss and not expecting profitability until 2029, launching a physical product is seen as a crucial step to reach end users directly. Currently, OpenAI’s services run mainly through smartphones and web browsers. By integrating advanced AI into a standalone device, the company hopes to control the full user experience.

This bold move signals OpenAI’s push to lead in the AI consumer space and reduce reliance on platforms owned by tech giants. If successful, the device could reshape the future of personal computing and position OpenAI at the forefront of AI-powered hardware innovation.