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Samsung Electronics Co. Ltd. and Advanced Micro Devices, Inc. (AMD) have extended their business cooperation for the development and production of next-generation graphic chips. They have signed a new agreement to widen the scope of their partnership related to mobile graphics.
With their new deal, Samsung Electronics and AMD are aiming to make a console-level game experience on mobile phones. To do this, they will be integrating the latter’s graphics processing unit (GPU) architecture into a wider range of its mobile semiconductors, according to Korea Joongang Daily.
On Thursday, the South Korean electronics and tech company announced it has inked a multi-year agreement to extend the license for AMD’s GPU design that was branded in the market as RDNA or Radeon DNA for its own Exynos graphics processing unit.
Business insiders revealed that as the Exynos chips in Samsung Electronics’ high-end Galaxy smartphone units were fitted with AMD-designed architecture already, the new deal is mainly designed for chips that will be used in the brand’s lower-end Galaxy phone units. Samsung Electronics expects that AMD’s GPU will greatly improve the user gaming experience for its low-end smartphones.
“Together with AMD, Samsung has been revolutionizing mobile graphics, including our recent collaboration that brought ray tracing capability to mobile processors for the first time in the industry,” Samsung Electonics’ executive vice president of Application Processor (AP) Development, said in a press release. “Drawing on our technological know-how in designing ultra-low-power solutions, we will continue to drive ongoing innovation in the mobile graphics space.”
AMD’s senior vice president of the Radeon Technologies Group, David Wang, further stated, “We are excited Samsung selected multiple generations of our leadership high-performance Radeon graphics to advance the next generation of Samsung Exynos solutions. The extension of our work with Samsung is a testament to our strong technology partnership and commitment to bring the best experiences possible to mobile users.”
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