Jeff Bezos Eyes $100 Billion Fund to Transform Manufacturing With AI 
Iran War Fears Send Oil Prices Surging as U.S. Weighs Ground Troop Deployment 
EA's $15B Debt Offering Draws $25B in Investor Demand Amid Credit Market Turmoil 
U.S.-Iran War Escalates: Marines Deploy, Strait of Hormuz Closure Drives Global Oil Crisis 
U.S. Appeals Court Strikes Down FTC Order Against TurboTax "Free" Advertising 
Japan Eyes Reduction in Inflation-Linked Bond Buybacks Amid Surging Investor Demand 
Iran-U.S. War Sends Dollar Higher as Middle East Tensions Escalate 
South Korean Stocks Tumble as Hawkish BOK Governor Appointment Rattles Markets 
US-Iran War: Trump Eyes Military Exit as Markets React to Potential De-escalation 
Goldman Sachs Raises ECB Rate Hike Forecast Amid Persistent Energy-Driven Inflation 
Delivery Hero Sells Taiwan Foodpanda to Grab for $600 Million in Debt-Reduction Push 
Qatar's Economy Under Pressure: How Regional Conflict Could Reshape Global Investment in 2026 
J.P. Morgan Now Expects Two ECB Rate Hikes Amid Inflation Pressures 
Goldman Sachs Delays Bank of England Rate Cut Forecast Amid Middle East Inflation Risks 
SLMG Beverages Eyes Price Hikes Amid Rising Packaging Costs and India's Booming Soft Drink Market 
Asian Currencies Slide as U.S.-Iran Tensions and Rising Oil Prices Rattle Markets 
Amazon's "Transformer" Phone: Can It Succeed Where Fire Phone Failed? 
Samsung formally announced the expanded lineup of its BESPOKE home appliances on Tuesday, May 11. The South Korean electronics company is also bringing these customizable products to the global market with the aim of boosting its sales amid the pandemic.
Samsung presents home solutions for the stay-at-home trend
Samsung is offering these BESPOKE home appliances that were mostly designed to accommodate the consumers’ needs at this time when everyone is staying at home due to lockdowns and restrictions brought about by the highly infectious coronavirus disease.
As per Yonhap News Agency, the company’s new home appliances lineup is already available in South Korea, and in the coming days or months, Samsung will be making them available in more countries. The BESPOKE products are meant to make lives better and more comfortable, and the best thing is that buyers can configure the appliances according to their choice of material, modules, and color.
With these features, Samsung’s customizable appliances can also blend with any kitchen or home motif and color themes. Home appliances will never look out of place anymore.
“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” Samsung Electronic’s president and digital appliances business chief, Jae Seung Lee, said in a press release. “It is our mission to develop products that help consumers manage and run their lives better.”
The available products that can be modified based on preferences
Customers can choose from a range of home solutions in Samsung’s BESPOKE lineup. At this time, the company can customize 16 items, and these include refrigerators, vacuum cleaners, and air conditioners.
Samsung revealed that it will introduce the BESPOKE Kitchen package in the latter half of this year in the U.S. In addition to the refrigerators, the items in this set are microwaves, dishwashers, and ovens. The company will also make air purifiers and its clothing care brand, AirDresser, available in this region.
Finally, Samsung is planning to bring the BESPOKE line to North America, Latin America, Europe, Middle East, CIS countries, and select areas in Asia and Africa.
