Australia Housing Crisis Deepens as Worker Shortages Delay Homebuilding 
Gold Price Holds Near $4,400 as Hormuz Risks and CPI Drive Markets 
Hims & Hers Shares Fall as GLP-1 Costs Widen Q2 Loss 
Canada, US Hold Fresh Trade Talks as August 19 Tariff Deadline Nears 
Shein Scales Back Vietnam Operations as US Trade Rules Shift 
Asian Stocks Rise as AI Chip Rally Lifts South Korea, Japan 
US Judge Dismisses Gautam Adani Criminal Charges 
Oil, Gold Rise as Geopolitical Risks Grip Markets Ahead of U.S. CPI 
Berkshire Hathaway Cash Falls as Abel Boosts Stock Buybacks 
SpaceX Shares Surge as Wall Street Backs AI Growth Potential 
Dollar Steady as Markets Await U.S. Inflation Data 
Trump Media Says Truth API Draws 10+ Customers as Conflict Concerns Grow 
U.S. Stock Futures Flat Ahead of July CPI Data 
Oil Prices Rise as Hormuz Reopening Remains Uncertain 
Anthropic Signs $9.1B AI Data Center Deal With Riot Platforms 
KOSPI Rebounds 20% as Samsung, SK Hynix Lead South Korea Stock Rally 
Nvidia Seen Beating Q2 Targets as Vera Rubin Cycle Begins 
Add as a preferred source on Google
Samsung formally announced the expanded lineup of its BESPOKE home appliances on Tuesday, May 11. The South Korean electronics company is also bringing these customizable products to the global market with the aim of boosting its sales amid the pandemic.
Samsung presents home solutions for the stay-at-home trend
Samsung is offering these BESPOKE home appliances that were mostly designed to accommodate the consumers’ needs at this time when everyone is staying at home due to lockdowns and restrictions brought about by the highly infectious coronavirus disease.
As per Yonhap News Agency, the company’s new home appliances lineup is already available in South Korea, and in the coming days or months, Samsung will be making them available in more countries. The BESPOKE products are meant to make lives better and more comfortable, and the best thing is that buyers can configure the appliances according to their choice of material, modules, and color.
With these features, Samsung’s customizable appliances can also blend with any kitchen or home motif and color themes. Home appliances will never look out of place anymore.
“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” Samsung Electronic’s president and digital appliances business chief, Jae Seung Lee, said in a press release. “It is our mission to develop products that help consumers manage and run their lives better.”
The available products that can be modified based on preferences
Customers can choose from a range of home solutions in Samsung’s BESPOKE lineup. At this time, the company can customize 16 items, and these include refrigerators, vacuum cleaners, and air conditioners.
Samsung revealed that it will introduce the BESPOKE Kitchen package in the latter half of this year in the U.S. In addition to the refrigerators, the items in this set are microwaves, dishwashers, and ovens. The company will also make air purifiers and its clothing care brand, AirDresser, available in this region.
Finally, Samsung is planning to bring the BESPOKE line to North America, Latin America, Europe, Middle East, CIS countries, and select areas in Asia and Africa.
