Samsung Display Co. will supply organic light-emitting diode (OLED) display panels to Ferrari, and help the Italian luxury carmaker in its digital transformation.
The two firms held a ceremony to exchange a memorandum of understanding, attended by Samsung Display CEO Choi Joo-sun and Ferrari CEO Benedetto Vigna.
Samsung Display, the display arm of Samsung Electronics Co. that supplies OLED panels to Hyundai’s IONIQ and Audi e-tron, has been intensifying its development of next-generation automotive display panels and expanding its partnership with global carmakers.
Samsung is reportedly in talks with BMW on a similar supply contract.
The South Korean firm recently showcased the New Digital Cockpit, a curved automotive digital cockpit that combines a 34-inch display with a 15.6-inch display, which it said delivers the optimal viewing experience in driving mode and helps the driver focus on the road.
