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Scientific Games, the multinational corporation headquartered in Las Vegas, Nevada, has agreed to a three-year deal with one of the world's leaders in gaming, hospitality and entertainment, the iconic Hard Rock International.
Scientific Games and Hard Rock in 3 year deal that will deliver instant lottery games for the Hard Rock brand, with a focus on "scratch games" as SG is widely known for being the world's largest provider of lottery instant games
Casino players from all over the world enjoy playing these types of scratch games, so one can only assume that this deal was to be expected. The Hard Rock vice president of online gaming, Kresimir Spajic is particularly thrilled about this announcement saying, “We're excited to extend our collaboration with Scientific Games' Gaming and Interactive groups to another vertical and look forward to seeing the Hard Rock brand reach new audiences globally.”
This is great news for the ground-breaking gaming company as Hark Rock owns hundreds of casinos, cafes, and retreatants all over the world and this latest deal follows on from another deal earlier this year, whereby Greentube’s private-label social casino marketing platform, powered each of the Hard Rock property’s social platforms.
SG and Hard Rock are no strangers to one another when it comes to collaboration, in fact, there have been three deals between the two companies prior to this latest venture. One of the most recent deals was a previous agreement to give the Hard Rock brands access to the multiple online games that Scientific Games provides to it players, including their most recent ones.
Commenting on the latest cooperation, Kyle Rogers, executive vice president for SG has said, "Scientific Games is known for our game innovation, and our game design studios cannot wait to begin creating products featuring the Hard Rock brand to add a cool edge to our customers' instant games”. Rogers adds that "the Hard Rock brand is ubiquitous with music, fun and good times. We welcome this legendary brand into the Scientific Games' licensed properties portfolio and believe lottery players will share our enthusiasm."
About Hard Rock International
With venues in 75 countries, including 180 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include St. Petersburg, Cairo, Wroclaw and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
About Scientific Games
Scientific Games Corporation is a world leader in gaming entertainment offering the industry's broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. The company is an industry leader in technology-based gaming systems, digital real-money gaming and sports betting platforms, casino table games and utility products and lottery instant games, and a leading provider of games, systems and services for casino, lottery and social gaming. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information on Scientific Games, visit www.scientificgames.com.
This article does not necessarily reflect the opinions of the editors or management of EconoTimes
