Scott McNealy’s Wayin Launches Disruptive Digital Marketing Service to Enhance Customer Engagement

DENVER, March 15, 2017 -- Wayin, the leading digital campaign content management system (CMS), today has launched the Wayin App Store, a customizable library of marketing campaigns that streamlines the campaign ideation and creation process across markets, divisions and brands. Through the App Store, brands can customize and optimize previous campaigns and re-launch them in different geographies, maximizing the reach of conversion-driving interactive marketing experiences.

Wayin’s App Store enables brands to access a private collection of all campaigns and digital experiences previously executed through the Wayin CMS. Details about each campaign, such as specific features, key objectives and results metrics help marketers identify the right campaign in the App Store to help them achieve their goals.

“The cyclical nature of marketing means campaigns are continually responding to the same cultural moments every year, whether it’s Christmas, Thanksgiving, or the Superbowl,” said Richard Jones, Wayin CEO. “Unfortunately, most global companies end up recreating similar digital experiences year after year, wasting a huge amount of time and resources. Through the Wayin App Store, brand marketers can analyze metrics from previous campaigns in different countries and divisions, then select one that is relevant to their goals and build on it to target consumers in their market, making campaigns more engaging for consumers and easier to execute for marketers.”

With 40–60 percent of the average ad budget spent on non-working media, such as agency fees, digital product builds, and content manufacturing, brands are continually wasting time and resources on reinventing the wheel with every campaign. The Wayin App Store drastically reduces non-working media costs over time by empowering brands to build on existing digital campaigns that have proven to be successful.

Along with the App Store, Wayin has rolled out a series of new service expansion apps that enable brands to integrate more creative, interactive features into their campaigns. Applications include a meme-generator, live social maps to enrich storytelling, ad unit integration for more dynamic experiences, Facebook Live and Periscope voting and charting, chatbot creation, augmented reality experiences and prize fulfillment capabilities. These features enable brands to drive further engagement through interactive digital experiences on exciting new channels.

“Traditional digital marketing such as video, retargeting and native advertisements have proven to be far less effective than initially anticipated and brands are struggling to drive significant revenue from today’s standard advertising tactics,” said Scott McNealy, Wayin founder and executive chairman of the board. “Wayin’s innovative CMS focuses on interactive experiences for consumers, driving far more valuable results than simple content impressions. We are also exploring new channels and leveraging next-generation technology such as chat bots, augmented reality, Snapchat Ads and live social broadcasting to truly engage consumers. What iTunes did for music and Google Play did for online media, the Wayin App Store is doing for digital campaign experiences.”

This announcement comes on the heels of Wayin’s acquisition of UK-based interactive marketing platform, EngageSciences, in 2016. The combined platform gives modern-day marketers all the tools they need to deliver authentic campaign experiences across all digital properties.

For more information, visit www.wayin.com/app-store-launch/.

About Wayin
Wayin, the Digital Campaign CMS platform enables marketers and agencies to deliver authentic interactive campaign experiences across all digital properties including web, social, mobile and partner channels. Wayin services more than 300 brands across 80 countries and 10 industries including leaders like CNN, Coca Cola, MLB, AOL, Discovery and Vodafone.

Francesca Heath 
Communications Director 
[email protected]