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Shinsegae International has acquired the exclusive local rights to Laura Mercier, as it seeks to open more stores of the French cosmetics brand at major department stores and duty-free shops.
It will also sell Laura Mercier online through its e-commerce shop SiVillage.
Asia is one of Laura Mercier’s key markets, accounting for 20 percent of the brand’s sales.
The local rights to the brand were previously owned by Shiseido Korea Co., the Korean arm of the Japanese cosmetics brand Shiseido.
Shinsegae International plans to secure growth momentum by discovering new brands in fashion and beauty.
