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Sonic has introduced the “Sonic Smasher,” a premium burger featuring two seasoned Angus beef patties, crispy edges, and a juicy center, priced competitively at $6.49 to attract budget-conscious customers amidst rising fast-food prices.
Sonic Introduces the Affordable 'Smasher' Burger to Compete with Pricier Fast-Food Options
Fast and casual restaurants have struggled to maintain regular customers as prices rise. Many chains are adding new, affordable menu options to win back drive-through patrons by offering budget-friendly choices.
Sonic has introduced a new premium burger, the "Sonic Smasher," packed with flavor. This burger features two seasoned Angus beef patties smashed for crispy edges and a juicy center.
Premium burgers typically cost more than standard fast food, but Sonic aims to keep the price accessible. According to FinanceBuzz, here’s how it compares to other fast-food burgers.
Sonic Smasher
Price: $6.49 (may vary by location)
Description: Two seasoned Angus beef patties smashed for crispy edges with a juicy center are layered with melted American cheese, tangy Smasher sauce, pickles, and onions on a potato bun. For $11, you can make it a combo with tots or fries and a medium drink.
McDonald's Double Quarter Pounder with Cheese
Price: $9.29
Description: This is a classic but pricier option than the Sonic Smasher. The combo meal, which includes fries and a drink, costs $13.69.
Burger King Double Whopper with Cheese
Price: $10.19
Description: This is another famous double burger, which is more expensive than Sonic Smasher. The combo meal, which includes fries and a soda, is $14.39.
Shake Shack Double ShackBurger
Price: $9.79
Description: This is similar in quality to the Sonic Smasher, served on a potato bun. Adding fries costs $4.29; a drink is extra since there's no value-meal option.
Sonic's 'Smasher' Burger Debuts August 5, Offering Quality and Affordability for Budget-Conscious Diners
The Sonic Smasher is competitively priced, coming in lower than its rivals. It will officially hit the menu on August 5, but app users can get early access to be among the first to try it.
Sonic aims to attract customers who high prices have deterred. Their new menu items and pricing reflect this strategy. Instead of searching for hidden discounts, customers want reasonably priced, quality food quickly and easily.
