LOS ANGELES, Feb. 15, 2018 -- StandardVision, LLC (“StandardVision”), a leading designer and builder of experiential and architecturally-integrated LED digital media solutions, has won the 2018 Sapphire SSL Outdoor Lighting Award in recognition of their customizable and individually-designed integrated LED lighting systems for the Wilshire Grand Center’s façade.
The Sapphire Awards recognize individuals and teams in the LED-based solid-state lighting (SSL) market from an enabling-technology and elegance-of-design perspective.
“We are excited and honored to receive this award,” said Adrian Velicescu, Chief Executive Officer & Chief Creative Officer of StandardVision. “After years of hard work by all parties involved, the Wilshire Grand now stands as a landmark in DTLA. The seamless integration of customized narrative lighting would not have been possible without the tireless efforts of our teams, so we thank and share this recognition with them. We look forward to continuing as a market leader in the development of individualized, cutting-edge integrated lighting systems.”
“I am pleased to accept this esteemed award on behalf of our world-class team at StandardVision,” said Adrian Velicescu, Chief Executive Officer & Chief Creative Officer. “The Wilshire Grand Center’s integrated LED façade is an essential design element that uniquely sets the project apart from other Downtown Los Angeles skyscrapers and at the same time, highlights the building’s key architectural achievements. Importantly, the lighting and media content displayed on the building’s façade provides an inspiring, immersive experience and transforms the property into a beacon for guests, tourists and tenants alike.”
About StandardVision
StandardVision is the leading creator of experiential and architecturally-integrated LED digital media solutions. StandardVision’s expertise in the areas of technology, creative and advertising solutions have helped bring built environments to life across the globe, establishing new forms of monumental public art while generating significant new revenue streams for real estate developers and owners. From blueprinting platform-specific displays to curating original content that integrates brand strategy with art and culture, StandardVision’s integrated media and lighting solutions set the bar for public spaces, defining new landmarks around the world. Visit www.standardvision.com.
Media Contact
Lasse Glassen, Addo
Managing Director
[email protected]
424-238-6249


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