Starbucks Korea to inaugurate unique theatre-inspired ‘Kyungdong 1960’ store to rekindle traditional marketplace vibe

Starbucks Korea is set to open its newest store in Seoul, South Korea, and it is another unique outlet that highlights the nation’s culture. The Korean unit of the global coffee chain brand named the store “Kyungdong 1960” as it aims to help revive the traditional marketplace atmosphere.

Starbucks Korea’s new store clearly connects the past to the present time because this is a community store type that will bring back and restore the deep-rooted heritage of the Kyungdong Market in Dongdaemun District in Seoul. This market is one of the largest herbal medicine and ginseng markets in the country.

Now Starbucks Korea’s Kyungdong 1960 marks the opening of its fifth community store that is being built to revitalize cultural heritage. It is hoped that this new outlet, which was remodelled using the old Kyungdong Theater as the base, will be able to host many community gatherings. The coffee chain is also looking forward to having various activities here and eventually contributing to the revitalization of the traditional marketplace, as per Pulse News.

The Kyundong Theater was first built in the 1960s but closed business in 1994. Starbucks Korea is transforming it into an elegant store that is officially opening on Dec. 15. Its theme design and retro features of this community shop are truly dedicated to the heritage of Kyungdong Market. It has two-floor levels and occupies a total space of 850 square meters, and can seat 143 customers.

The store has double entrance doors and this was said to be an original part of the building. There is a long entryway that leads to the establishment’s main center stage, which serves as the bar. While seated, customers have a clear view of the bar so they can enjoy the activities going on as if they are watching a live play in a theater.

Starbucks Korea will also be scheduling regular cultural and musical performances in the store, presented by local artists. The live show will truly provide a unique experience for customers.

“This store not only stands for mutual growth with the local community but also a much-cherished meeting place for the locals,” Starbucks Korea’s chief executive officer, Sohn Jeong Hyun, said in a statement. “We hope to create meaningful occasions for customers of all generations and contribute to revitalizing the traditional marketplace.”