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Starbucks Corporation announced it has set up a new leadership structure for its global business. The company made this move to intensify the brand's reinvention and give it a good boost on the international stage.
New CEOs for Key Regional Operations
Starbucks said on Monday, March 18, that it has appointed Michael Conway as the chief executive officer of its North American unit, while Brady Brewer is now the new CEO of Starbucks International. As per Reuters, Conway is currently president of international and channel development and has been a partner of Starbucks since 2013.
At any rate, in his new job post, Brewer will manage and supervise the teams across the Asia Pacific, EMEA (Europe, Middle East, and Africa), Japan, Latin America and the Caribbean (LAC), and the international licensed partners.
Starbucks said that Sara Trilling will retain her role as executive vice president and president for the North American unit. She will focus on improving the retail partner experience while further developing the store portfolio in the region. Trilling will report to Conway for matters relating to operations in North America but will remain a member of CEO Laxman Narasimhan's executive leadership team.
The coffee chain also mentioned that Belinda Wong remained chairwoman and co-CEO with Molly Liu. They will still lead the Starbucks team in China and report directly to Narasimhan.
Other Appointments in the Newly-Formed Leadership Structure
Meanwhile, under the newly formed leadership structure, Lyne Castonguay was appointed executive vice president, chief merchant, and product officer. She will report to Starbucks CEO Narasimhan and head the company's Global Channel Development team and Siren Retail.
"We are making strong progress against our Triple Shot with Two Pumps Reinvention plan," Narasimhan, said in a press release. "To further accelerate progress, consistent with our ambitions, we are realigning the organization to balance clear geographical focus with investing in functional capabilities to scale around the world, generating productivity and reinvigorating our partner culture."
All the leadership changes are set to take effect on April 1.
Photo by: Sebastián Santacruz/Unsplash
