Research and Markets has announced the addition of Javelin Strategy & Research's new report "Strengthening Security Engagement With Gamification" to their offering.
Despite high levels of concern about fraud, consumers are slow to adopt security best practices. Gamification, the incorporation of game design elements into non-game applications, can help to build consumer ability and motivate them to take advantage of existing security features.
Key Questions Answered:
- How do consumer actions and attitudes on security compare?
- How does the current financial environment drive consumer security decisions?
- How can institutions improve security behaviors among their customers?
- What role can gamification play in changing behavior?
Key Topics Covered:
1. Overview
2. Primary Questions
3. Executive Summary
4. Key Findings
4.1 Recommendations
4.2 The Disconnect: Anxiety and Apathy
4.3 Drivers of Consumer Inaction
4.4 Incentive Problems
4.5 Driving Behavioral Change
5. What is Gamification?
5.1 Define Objectives
5.2 Three Opportunities: Motivation, Ability, Trigger
5.3 Case Study: LinkedIn Profile Completion
5.4 The Challenge of Good Design
6. Appendix
For more information visit http://www.researchandmarkets.com/research/ht3m65/strengthening
