Symrise to advance taste, nutrition, health in products of Pakistan-based Shan Foods

Flavor manufacturer Symrise has partnered with Shan Foods to intends to deliver taste solutions for food in Pakistan.

The collaboration will enable the companies to co-develop consumer-led concepts and taste solutions for high-growth categories such as culinary and snacks.

It will also advance taste, nutrition, and health food technology platforms in Pakistan.

According to Sammer Sultan, co-chairperson of Shan Foods, their partnership with Symrise reinforces their position as a brand that continuously explores new ideas and drives food innovation and taste development in Pakistan.

The companies will focus on developing, launching, and commercializing food products such as seasonings, bouillons, processed meat, snacks, and instant noodles.

Symrise’s president of food and beverage for Europe, Africa & Middle East, Walter Ribeiro, said the partnerships will help them further consolidate their foothold in the Middle East and Africa.