Taco Bell hopes 'Taco Moon' marketing campaign can help it expand internationally

Taco Bell is giving away ree Crunchy Taco on May 4 to coincide during the moon's crescent phase when it will closely resemble a taco, which Taco Bell is calling the "Taco Moon."

On that day, fans in the US can get their free Crunchy Taco between 8 pm and 11:59 pm local time if they order in-store.

They can also get a free taco at any time on May 4 by ordering on the Taco Bell app.

Restaurants in the UK, Australia, India, and other countries will be giving away a Crunchy Taco in addition to a specialized local offer.

Taco Bell has around 600 international locations on top of the nearly 7,000 in the US. It is expanding internationally and hopes the moon campaign can help grow its fan base