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Jaguar Land Rover will launch 10 models in India in 12 months, including electrified vehicles, with an aim of double-digit growth after a year of low sales due to the impact of the Covid-19 pandemic.
On Tuesday, it launched its first electric car in India, the Rs 1.06 crore I-Pace.
The company is gauging the Indian EV market ahead of Jaguar becoming a pure EV brand by 2025.
The I-Pace will help the company understand the Indian EV market, including the likes and dislikes of the customers, and prepare itself for introducing more electrified vehicles, a spokesperson said.
Tata Motors' luxury unit became the third-largest player in the Indian luxury car market last year.
The luxury car market in India has been on a decline after achieving peak sales of over 40,000 units in 2018.
In its new global strategy ‘Reimagine,’ the Jaguar brand to have only electric vehicles from 2025 and to exit the diesel market altogether by 2026, aiming to be a net-zero carbon business by 2039.
Meanwhile, the Land Rover will continue to focus on the luxury SUV space, Jaguar will have a new brand positioning, the company had said without elaborating.
