Tom Kalous Discusses How Businesses Can Leverage Tech to Their Advantage

Technology changes at a rapid pace. Keeping up with these changes can be difficult. However, when used in the right way, new technology can have a profound impact on business operations, costs, and sales. In fact, leveraging technology in your business can provide you with a significant competitive advantage. But how can a business use technology for its benefit?

Tom Kalous is a successful organizational consultant from Westminster, Colorado. Tom’s extensive educational background, including an undergraduate degree in Psychology and Economics as well as a combined Master’s and Ph.D. in Counseling Psychology and Quantitative Psychology, has provided him with the knowledge and experience necessary to succeed as an entrepreneur and organizational consultant. He and his company, TDK Consulting, provide leadership and emotional intelligence workshops in addition to executive coaching and organizational consulting services. He shares how businesses can leverage change and implement technology to improve their competitive advantage.

Adding Value

By adopting new technologies and implementing them into products and services, businesses can offer customers enhanced goods. According to Tom Kalous, providing value-added products and services means that an organization can attract new customers, retain existing clientele, and increase their brand recognition and sales. For example, by developing an application to complement a current product, a business can provide additional value to its customers.

Creating Innovative Solutions

Businesses can also gain a competitive advantage by leveraging technology to create new and innovative solutions. Many of the largest companies in the U.S. today have done just that. Uber, for example, used technology to enhance an existing service, creating a completely new and innovative business. In many cases, businesses can continue to focus on their current offerings and simply enhance them using technology.

Cutting Costs

There are many ways that tech can be used to cut costs. Tom Kalous advises that this is one of the most beneficial outcomes of implementing technology into your business. From efficient employee recruitment tools to task automation, there are many technology-based solutions available that can help cut organizational and labor costs.

Increasing Productivity

With the help of technology, businesses can increase productivity significantly. For instance, cloud-based storage and software allow employees to work from anywhere at any time. Organizational tools can assist management in delegating tasks, assigning accountability, and completing projects more efficiently. In addition, many tech tools offer teams the ability to collaborate. Not only does this allow for a more efficient workflow, but it can also lead to improved creativity and more successful results. In many businesses, when an employee can use technology to respond to clients and customers quickly and efficiently, it can result in better relationships, increased customer loyalty, and the attainment of new customers. This is especially true for sales representatives.

Tom Kalous on Evaluating Outcomes

Another great benefit that comes with implementing technology into your business operations is the analytics and reporting that is provided. These analytics can be used to evaluate current strategies and processes and to make improvements where necessary. Tom Kalous points out that this is a significant benefit for project-based activities and marketing functions. In the past, the impact of a seminar or the reach of an ad may have been hard to gauge. Today, with the help of technology, businesses can implement tools that will record interactions and outcomes for a better picture of success or failure.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes