The Ultimate Fighting Championship (UFC) has inked a regional partnership deal that makes Australian company BTNature the official dairy product partner in China and will see the regional launch of co-branded milk powder lines.
With a suite of other marketing rights included in the deal, BTNature will look to capitalize on the UFC's growing profile in China to market its products.
Boni Wang, president of BTNature China, said that in the field of dairy products, BTN and UFC share a common vision, and both parties strive to innovate and ensure excellent quality.
Wang added that combining world-class IP with a top-notch supply chain has resulted in a range of extraordinary products.


Gold and Silver Prices Plunge as Trump Taps Kevin Warsh for Fed Chair
NVIDIA, Microsoft, and Amazon Eye Massive OpenAI Investment Amid $100B Funding Push
Wall Street Slides as Warsh Fed Nomination, Hot Inflation, and Precious Metals Rout Shake Markets
Trump Threatens Stadium Deal Over Washington Commanders Name
Dollar Struggles as Policy Uncertainty Weighs on Markets Despite Official Support
Apple Earnings Beat Expectations as iPhone Sales Surge to Four-Year High
India Budget 2026: Modi Government Eyes Reforms Amid Global Uncertainty and Fiscal Pressures
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day
Trump Threatens 50% Tariff on Canadian Aircraft Amid Escalating U.S.-Canada Trade Dispute
SpaceX Updates Starlink Privacy Policy to Allow AI Training as xAI Merger Talks and IPO Loom
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series
From Messi to Mika Häkkinen: how top athletes can slow down time
Asian Currencies Hold Firm as Dollar Rebounds on Fed Chair Nomination Hopes
Trump Plans UFC Event at White House for America’s 250th Anniversary
Trump Attends Super Bowl Amid Cheers, Boos, and Political Divide
JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony
Los Angeles Mayor Says White House Must Reassure Fans Ahead of FIFA World Cup 



