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 Seal for Combatting Ad Fraud - EconoTimes)
RALEIGH, N.C., Oct. 06, 2017 -- MaxPoint (Nasdaq:MXPT) today announced that it has been recognized as one of a select few companies to receive the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal for buy-and-sell side digital advertising businesses. The accolade underscores MaxPoint’s commitment to promoting transparency, eliminating fraud, combating malware and fighting internet piracy in the digital advertising industry.
A joint marketing-media industry program, TAG is a first-of-its-kind, cross-industry accountability program, created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB) to fight criminal activity across the digital advertising supply chain.
“Customer experience is our top priority, and we are committed to developing robust systems and processes to ensure that ads are delivered to brand-safe sites, and that real consumers view each ad,” said Michelle Engle, VP of product management and product marketing at MaxPoint. “The TAG certification is an honor and a testament to the individuals who proactively and attentively work to maintain security and transparency standards in our technology so we can continue providing quality solutions for our customers.”
To achieve the TAG “Certified Against Fraud” seal, MaxPoint has satisfied the requirements for certification including utilizing domain list filtering, data center IP list filtering and implementing the TAG payment ID protocol. Additionally, MaxPoint provides technology built to detect fraud across a range of undesirable activity backed by a team of trust and safety experts, including:
- Advanced data science models for the detection and elimination of fraudulent impressions
- User-level blocking of suspicious IP addresses and device IDs
- Provide viewable impression measurement through MRC-compliant partners
- Incorporation of the IAB Spiders & Bots List
For more information on TAG “Certified Against Fraud” guidelines, click here.
About MaxPoint
MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights.
The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers. For more information, visit maxpoint.com.
Media Contact:
Alex Fencl
[email protected]
404.879.9122
Source: MaxPoint Interactive
