U.S. E-Cigarette Consumer Survey 2017: Majority of E-Cigarette Users Chose Closed Systems as their Primary Device

Dublin, Nov. 20, 2017 -- The "U.S. Consumer Survey: Vapers Moving To Sophisticated Mod Devices" report has been added to Research and Markets' offering.

An online survey was carried out on U.S. e-cigarette consumers between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for Smoke-Free Alternatives Association) and a number of other associations and trade press.

Report Findings

• In December 2016, we surveyed U.S.-based vapers through an online panel, which sampled the population in four key U.S. regions.
• The majority of e-cig users chose closed systems as their primary device.
• The market primarily consists of dual users (75%), a slight decrease on our 2015 survey.
• Overall, the majority of e-cig users vape less than daily. Even considering vapers who exclusively use e-cigs and not tobacco products (solus users), only 52% of them vape daily.
• The majority of closed-system sales and a high proportion of open-system sales go through the traditional tobacco channel, which appears to have grown in popularity since 2015.
• Sales are shifting toward traditional retail channels, which is surprising for open-system users, who generally prefer to shop at vape stores.
• The open-system market is highly fragmented in terms of brands, especially within e-liquid.
• Tobacco, menthol and fruit are the most popular flavours and dual users prefer tobacco.
• The majority of vapers use a secondary device and approximately a quarter use a secondary device belonging to a different type of e-cig.

Key Topics Covered:

1. Executive summary

2. Introduction and methodology

3. Respondent profile

4. E-liquids

5. Bottle sizes

6. Nicotine strength

7. Flavour

8. E-liquid brands

9. Hardware

10. Tank component

11. Secondary device use

12. Distribution channels

13. Consumer motivation

14. Key criteria for hardware and e-liquid selection

15. Continued usage

For more information about this report visit https://www.researchandmarkets.com/research/d3t57p/u_s_consumer

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