Google+, Google’s attempt to compete with Facebook, that was once considered dead has been revived again with a brand new avatar.
Eddie Kessler, Google’s Director of Streams, made the announcement via a blog post. He said that on the basis of the feedback received from Google+ users, they observed that ‘Communities’ and ‘Collections’ are the places on Google+ where people are spending their time discovering and sharing things they are interested in.
Keeping this in mind, Google+ has been redesigned and it now puts Communities and Collections front and center. The former has on average 1.2 million new joins per day, while Collections which launched just five months ago, is growing even faster.
“Collections let you immerse yourself in content about topics like surfing or tiny tilt-shift photography scenes. Communities enable groups of people with the same interests to join up and geek out on anything from Game of Thrones to Painting. With Collections and Communities, discovering amazing things is simple: just follow or join whatever happens to pique your interests”, said Luke Wroblewski Google’s product director.
Kessler added that the new Google+ is much simpler and more mobile-friendly— rebuilt across web, Android and iOS so as to provide a fast and consistent experience regardless of the device being used.
Users can preview the new Google+ on the web by signing in and clicking “Let’s go” when they see the prompt. Wroblewski said the updated apps for Android and iOS will be rolled out in the coming days.
“While this is an exciting new beginning for us, we’re definitely not done yet. We got here by listening and learning, and will continue doing so”, Wroblewski added.


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