Vine Is Dead And Twitter Is Shedding 9% Of Its Workforce After Dismal Quarterly Earnings

Vine is meeting the ax based on the announcement made by Twitter, which owns the once popular video clip platform. The app simply wasn’t bringing in the kind of revenue from advertisers that it did several years ago as its popularity and view numbers went down. This news accompanies the dismal earnings report that Twitter also posted, which led to the termination of hundreds of employees.

The biggest reason behind Vine’s declining popularity has been attributed to the fickle nature of younger viewers. Many of the platform’s biggest content creators realized this early on, which is why they were able to switch to emerging apps like Snapchat, Bloomberg reports.

A good example is Vine’s biggest star, Jerome Jarr, who became famous for his silly antics. Jarr was one of the earliest to also start making short video clips on Snapchat, where many of the young users are now, and he was also one of the first to abandon Vine. Jarr even wrote an email about his thoughts on the matter and how he saw the app’s decline a long way off.

"We all know the app had been deserted by the audience a long time ago," the e-mail reads. "The true friends are not those platforms we use. They are the people that follow the journey and enjoy what we create."

For those who are worried that they will no longer be able to view Vine videos, Tech Crunch reports that the content will stay up for now. There will be no new clips added, but the ones that are already on the platform will still be viewable over the next few months.

Even so, there’s simply no telling until when the existing videos will still be available to viewers, given Twitter’s push into live stream territory. For anyone who wants to preserve their favorite Vine videos, downloading and saving them now is an option.