Walmart offers discounts on gas to gain more customer sign-ups, retain Walmart+ membership

Walmart launches a campaign to entice customers to subscribe to its Walmart+ subscription service while also retaining old members by pushing them to renew their membership. The American retail company is offering 10 cents on every gallon of gas amid the surging prices of fuel in the country.

Walmart will be giving gas discounts to customers who will sign up, renew, and existing members of Walmart Plus. Members can save up to 10¢ per gallon at Walmart, Exxon, Mobil, & Murphy gas stations in more than 14,000 locations in 48 states in the U.S.

According to CNBC, Walmart recently conducted a survey of its customers and discovered that about half of them said they were changing their behavior due to the soaring price of fuel. Subsequently, the company looked into its Walmart Plus subscription service that debuted about 18 months ago and saw it as a means to boost its e-commerce business.

The retailer also thinks this could be used to push customers to buy more in its stores and bolster online store spending as well. Walmart+ was also seen by the company as something that it could utilize to rival Amazon Prime.

“Ninety-one percent of our customers are aware of the increased prices at the pump and nearly half of those told us they are changing behaviors because of them,” Walmart Plus’ senior vice president and general manager, Chris Cracchiolo, said in a press release. “More access to a bigger discount will make a difference for our customers and we want Walmart+ to help our customers save time and money, not only when they’re shopping with us, but throughout their day. We are excited to continue to find new ways to deliver for them.”

Starting April 27, members of Walmart+ will be receiving an instant discount of up to 10¢ on every gallon of fuel that they buy at the participating gas stations. The company expanded the deal to include 12,000 Exxon and Mobil stations, bringing the number to 14,000 across the country.

Finally, ExxonMobil’s US marketing manager, Bill Barenborg, also said that they will be welcoming all Walmart+ members to their thousands of gas stations and are ready to give them the 10 cents discount for every gallon.