Walmart unveils new look for its digital site, app to drive customers to shop

Walmart Inc. redesigned its website and app, giving it a fresh new look. Its digital stores will sport the upgraded appearance starting this week.

All site visitors and customers will see bigger, more stylish, and high-quality images, videos, and other content inspired by social media style. Walmart hopes that these changes will push online shoppers to buy more.

As per CNBC, the company’s goal for revamping its digital e-commerce platforms is to make online shopping easier and more engaging for customers. Moreover, the makeover comes as people become more unenthusiastic about buying goods such as clothing and consumer electronics items while spending high on necessities like food.

With its new look, the executives at Walmart believe shoppers could get excited by what they see and buy more products. Its mobile app will also be updated to have bigger pictures and other features to draw in more customers.

It was mentioned that the e-commerce giant is expecting weaker sales in the coming months but anticipated same-store sales for Walmart U.S. to grow between 2% and 2.5% in the fiscal year ahead. It also predicts that the adjusted earnings per share will range from $5.90 to $6.05, and this will mean a drop compared to the past fiscal year when the same-store sales soared 6.6%, and the new look may help lift sales once again.

“We are rolling out a completely redesigned homepage, building a customer-centric and curated storefront on walmart.com and the Walmart app so customers can easily find what they need and be inspired to shop more of the hundreds of millions of items in our online assortment,” Walmart US executive vice president and chief e-commerce officer, Tom Ward, said in a statement. “We put our customers first, and this new homepage is just one more way we are improving the online shopping experience to make it more compelling to shop with us while saving our customers time and money.”