What Is The Sarahah App And Why Is It Getting So Popular?

There is a new app going around that is gaining a huge following among users who like getting honest feedback from people. It’s called Sarahah and since its launch back in February, the app has accrued millions of users all over the world. So, what exactly is this app all about and why is it making the rounds on social media all of a sudden?

The basic premise of Sarahah is to allow users to send supposedly honest, constructive, and sincere messages to others. After signing in, people will be able to find others on the app and they can judge them accordingly. Everything is done anonymously as well and anyone who signs up for the app knows exactly what they are getting into. This makes the whole affair guilt-free, The Verge reports.

As it turns out, people are suckers for this kind of daring platform. Developed by Zain al-Abidin Tawfiq in Saudi Arabia, the app has garnered tens of millions of followers. A few weeks after its launch alone, it had already gotten over 20 million users. It has significantly more now.

So, why exactly is such a potentially self-esteem damaging app so popular? It basically allows people to get helpful feedback from friends or co-workers, as well as advice and constructive criticisms.

To that end, the app has gotten a lot of attention, especially on social media. As NDTV featured, there have been a considerable number of Twitter users posting their experiences with Sarahah and surprisingly, a lot of them have been positive.

Instead of absolutely lambasting each other in a way that should be expected of people on the internet now, the brutally straightforward nature of the app seems to negate any kind of negative reception of the comments. Users are actually finding the comments as wake-up calls, with their flaws and problematic attitudes getting called out in a way that no one might have done in the past.