Wines of Portugal Celebrates Banner Year with Fall Events in U.S. Market

NEW YORK, Oct. 03, 2017 -- A combination of positive press coverage, increased distribution in the United States and the country’s frequent ranking at the top of “must-visit” lists has made 2017 a banner year for Portuguese wines – with the category poised to hit the 5 million gallon mark in volume of wines exported to the U.S. 

“As U.S. travel to Portugal continues to increase, so does the overall awareness of our food and wine culture, leading more consumers to look for a variety of Portuguese wines in their favorite restaurants and wine stores,” says Sónia Vieira, Wines of Portugal Head of Promotion & Education Departments. “It's a great time to capitalize on consumer and media interest to help wineries increase their market presence.”

With that in mind, there are a number of activities planned for the last quarter of the calendar year, to provide wineries an opportunity to meet with east coast market influencers and enthused consumers.

Exclusively in Chicago, Portuguese wineries can submit their wines for the Find Importer Day event where high-scoring wines will be featured in a “speed tasting” that creates a fast-track opportunity for connecting to U.S. importers and distributors.

Chicago and New York will both feature trade and media events that showcase a variety of Portuguese producers and include master class sessions led by Evan Goldstein MS and U.S. Wines of Portugal Ambassador Eugenio Jardim.

Event attendees have an opportunity to enhance their experience by using the new Wines of Portugal app in tandem with each event.  Including event details, floor plans and wines featured, the app also provides extensive detail on Portuguese grapes, wine regions and other useful information to enhance learning more about these exciting wines. 

Chicago
Monday, October 9^th
Find Importer Day

Tuesday, October 10^th
Perspectives on Portugal
Trade & Media Showcase

New York City
Thursday, October 12^th
Perspectives on Portugal
Trade & Media Showcase

Thursday, October 12^th  
Portugal Rocks Winemaker Dinner at Aldea Restaurant      
Tickets available here: https://www.eventbrite.com/e/portugal-rocks-winemaker-dinner-tickets-36765635004

About Wines of Portugal
A small, yet diverse country, Portugal offers a stunning variety of terroirs, grape varieties and blends brought alive by a dynamic group of grape growers and winemakers with the perfect balance of creativity, artistry and technical skill. The result is a collection of wines both distinctive and authentic, unique among a sea of the same – this is what Portuguese wines are all about! The more you get to know them, the more these distinctions fascinate and draw you in – until finally it’s love, pure and simple.

Since 2010, the trade association ViniPortugal has promoted the Wines of Portugal brand in the U.S. and around the world, highlighting Portugal as the hot spot on the international wine scene. Wines of Portugal provides strategic support to the Portuguese wine sector, bringing together organizations representing trade (ANCEVE and ACIBEV), production (FENAVI and FEVIPOR), cooperative wineries (FENADEGAS), distillers (AND), farmers (CAP), demarcated regions (ANDOVI) and governmental bodies (IVV).

Download our new free app on iOS or Android devices at winesofportugal.app.link/download.

For more information contact:  Nicole Farin, [email protected], 917-741-3835