Asian Currencies Steady as Dollar Holds Firm After U.S. Inflation Data 
Asian Currencies Steady Ahead of US CPI as Oil Prices Rise 
Why a ‘rip-off’ degree might be worth the money after all – research study 
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right 
European Stocks Steady as U.S.-Iran War, Euro Zone Data Keep Investors Cautious 
US Dollar Slips as Softer PPI Data Eases Fed Rate Hike Expectations 
Wall Street Hits Record High as Softer Inflation Data Eases Fed Rate Hike Fears 
Paramount Skydance Clears Regulatory Hurdles for Warner Bros. Discovery Deal 
Debate over H-1B visas shines spotlight on US tech worker shortages 
S&P 500 Retreats From Record High as AI Stocks Slide, Retail Sales Disappoint 
Strait of Hormuz Shipping Near Standstill After New Vessel Attacks 
Trump Plans New Executive Order to Address Rising NIL Costs in College Sports 
Paramount Weighs CNN Sale as $110B Warner Bros. Discovery Deal Faces Antitrust Fight 
FAA to Pause Reagan National Airport Flights for Freedom 250 IndyCar Race 
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that 
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series 
KOSPI Eyes Best Weekly Gain Since June as Samsung, SK Hynix Rally 
Add as a preferred source on Google
Wrangler, the renowned denim brand synonymous with cowboys, is entering an exciting sponsorship with the Dallas Cowboys, merging two American icons to celebrate Western heritage and sports enthusiasm during the 2023-2024 season.
This exclusive sponsorship is a testament to Wrangler's enduring commitment to its Western heritage and culture. With activations planned at AT&T Stadium and extensive media coverage, this collaboration celebrates the deep-rooted connection between two iconic American legends.
According to Allen Montgomery, Wrangler Western's Vice President and General Manager, this sponsorship strengthens the authentic bond between the brand and the Dallas Cowboys. Wrangler's 75-year legacy in sports, particularly in the heartland of Texas, aligns perfectly with the Cowboys' character and the state's indomitable spirit.
The 2023-2024 Dallas Cowboys season will be marked by exciting activities and events that pay homage to cowboy culture. Engaging activations will occur at AT&T Stadium, featuring Dallas Cowboys players, cheerleaders, and the Flag Team. In-store promotions on Wrangler products in Texas-based retail locations will be a highlight every Wednesday throughout the season.
John Hickman, Vice President of Business Development for the Dallas Cowboys, anticipates an enthusiastic response from fans who admire one of denim's most iconic brands. Hickman believes that Wrangler's ethos perfectly aligns with the lifestyle of Cowboys players and fans.
Wrangler's sponsorship doesn't end with the game-day experience. The partnership will extend to a captivating free summer concert series dubbed "Sounds of the Star presented by Wrangler" at The Star in Frisco, the Dallas Cowboys World Headquarters. Additionally, there will be pop-up donations and community activations, highlighting the brand's commitment to giving back.
For the Cowboys faithful looking to elevate their game-day style, Wrangler denim is available in retail locations across Texas and online at Wrangler.com. Stay up-to-date on the latest Dallas Cowboys content by following @wrangler on social media.
Wrangler, a part of Kontoor Brands KTB, has been the epitome of authentic American style for 75 years. With an unwavering dedication to superior quality and timeless design, Wrangler represents the Western lifestyle and all its inherent values.
Photo: Business Wire
