ZINFI Releases New Complimentary Best Practices Guidebook on Partner Marketing Concierge Programs

Success of Channel Programs & Automation Platforms Heavily Depend On Partner Marketing Concierge Support

This new Guidebook delivers an inside-look into why partner marketing concierge programs are essential to drive adoption of channel programs and channel automation platforms.

PLEASANTON, Calif., Nov. 08, 2017 -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced the complimentary download of its latest Guidebook entitled, “Partner Marketing Concierge Best Practices”. This new Guidebook delivers an inside-look into why partner marketing concierge programs are essential to drive adoption of channel programs and channel automation platforms.

The Guidebook will explain various elements of a channel automation platform and, also critical success factors related to partner marketing concierge program deployment – locally and globally.  “Most partners do not have in-house marketing resources to deploy vendor’s channel programs in a successful way,” says Sugata Sanyal, CEO and founder of ZINFI Technologies. “In addition to adoption of channel programs, quite often partners are asked to run demand generation campaigns and various sales incentives programs. This is where partner marketing concierge programs come in to assist partners to be aware, get trained and execute such programs with confidence and ease to drive results.”

The Guidebook can be downloaded here.

In a recently released report, SiriusDecisions, a major analyst firm, notes that the ZINFI partner relationship management application is well-positioned to address channel globalization, with “the greatest footprint outside of North America of all the pure-play PRM vendors evaluated. In addition, ZINFI’s platform natively supports more languages and currencies than the other platforms.” The report also praises ZINFI’s focus on integration with other channel management automation systems, offering “discrete PRM, CMM and CSM platforms that also can be seamlessly integrated. This positions ZINFI as the only vendor with a native platform across these three core application areas.” In addition, the report highlights ZINFI’s “simple, all-inclusive pricing approach which provides a very strong competitive advantage. Other solutions, which charge by license or user, can get very expensive as the supplier’s partner ecosystem grows.” To access the full SiriusDecisions SiriusView report on partner relationship management platforms, click here.

For more information about ZINFI’s Unified Channel Management Platform or to download a copy of one of the best practices guides visit www.zinfi.com.  Follow ZINFI Technologies on LinkedIn at https://www.linkedin.com/company/zinfi-technologies, and at the ZINFI Channel Marketing Best Practices blog, http://www.zinfi.com/blog/.

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About ZINFI Technologies
ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI’s global marketing services team members.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/fc1f885b-dc7a-432e-b141-3eedc9e0280f.

Media Contact

Melissa McNeil
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