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As corporate communications becomes strategic across the enterprise and C-suite, the joint webcast series will highlight best practices, technologies and trends
SAN FRANCISCO, Dec. 15, 2016 -- Zignal Labs and PRWeek today announced “The Corporate Communications Transformation Webcast Series.” Throughout 2017, Zignal and PRWeek will deliver six informative webcasts targeting communications, public and media relations, social media and digital marketing professionals. As the corporate communications function and Chief Communications Officer (CCO) role are elevated within global enterprises, communications teams are in a state of transition. The Zignal/PRWeek webcast series will offer practical guidance and best practices for communications professionals of all levels.
A Time of Transition
Today’s business environment is characterized by an instantaneous news cycle, disruptive business models, changing demographics and unpredictable regulatory conditions. At the core of this unpredictable mix are empowered internal and external stakeholders that leverage the power of digital and social platforms to influence and organize.
As a result, the communications function is now expected to support the C-suite and broader enterprise by accurately monitoring and calibrating this dynamic marketplace. At the same time, the communications function requires greater alignment with marketing and top-level business objectives. With this strategic charter, CCOs and communications professionals must deliver the data-driven insights to help guide change across the enterprise.
Zignal Labs and PRWeek Webcast Series
Leveraging its media intelligence expertise, industry partnerships and broad enterprise experience, Zignal Labs will produce six webcasts throughout 2017 with PRWeek. Topics and content will focus on the changing and elevated role corporate communications now plays within today’s enterprise including:
- Centralizing the communications function within a “Command Center” environment that serves the entire global enterprise.
- New KPIs and metrics for effective PR campaign measurement and benchmarking.
- Modern practices for crisis communications, brand/reputation management, influencer marketing and determining share of voice.
- Leveraging media and social intelligence for decision-making and strategic communications.
On January 5, 2017 Zignal Labs and PRWeek will begin accepting signups for the series. To sign up for any of the webcasts, visit http://go.zignallabs.com/prweek
"Communications professionals have access to more data and analytics than ever before, and CEOs and CMOs are increasingly understanding the value the function adds to enterprises,” said Steve Barrett, Editor-in-Chief of PRWeek. “Especially in this age of fake news and a post-truth environment, it is more and more important to be able to make sense of this information and assess how it can truly inform business and marketing strategy. As communications and public relations teams embrace this changing environment in the coming year, our webcast series with Zignal Labs will highlight best practices and key focus areas.”
“We are looking forward to collaborating with PRWeek to produce this informative webcast series,” said Josh Ginsberg, CEO and Co-Founder of Zignal Labs. “Recently, the corporate communications and public relations functions have expanded to manage more channels, operate at a faster pace and engage a growing audience of empowered stakeholders. By sharing Zignal’s experiences in helping drive global transformation across large enterprises, our goal for the webcast series is to both inspire and educate CCOs and communications professionals.”
About Zignal Labs
Zignal Labs turns media intelligence into a strategic asset for the world’s largest brands and enterprises. By analyzing the full media spectrum in realtime, Zignal’s centralized platform empowers public relations, communication and digital strategy professionals to understand trends, pinpoint issues and make informed decisions. Headquartered in San Francisco with offices throughout the country, Zignal serves customers around the world including Airbnb, IBM, Citrix, Bacardi, Speaker of the House Paul Ryan, The Sacramento Kings, Brunswick Group and FleishmanHillard. To learn more, visit: www.zignallabs.com.
Media Contacts Zignal Labs Randy Brasche [email protected] 415 683 7871 x 328
