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Magda Osman

Principal Research Associate in Basic and Applied Decision Making, Cambridge Judge Business School

The ethos of my work has been to take a critical eye to well accepted views and challenge the status quo. As a result, my research interests cover a range of areas that include decision-making, learning, problem-solving, biases, risk and uncertainty, agency and control, and the unconscious. (see www.magdaosman.com)

My research helps answer questions like: How do we make decisions in uncertain situation? Does our unconscious rule our behaviour?

For instance, my work has shown that when making complex decisions, we do best when we figure out what the underlying causal set up of the situation is. My work also shows that our belief in our ability to control the world around us helps to reduce our experiences of uncertainty, and helps improve our actual ability to control different situations. My work and that of my lab also helps to show that methods, such as nudges, designed to improve our decision-making are not reliable, are ethically problematic, and that the public have concerns about them, especially if the nudges are designed by government bodies compared to scientists.

Disinformation is often blamed for swaying elections – the research says something else

Jan 27, 2024 13:02 pm UTC| Insights & Views Life Politics

Many countries face general elections this year. Political campaigning will include misleading and even false information. Just days ago, it was reported that a robocall impersonating US president Joe Biden had told...

Conspiracy theories aren't on the rise – we need to stop panicking

Jun 21, 2023 07:26 am UTC| Insights & Views

Several polls in the past couple of years (including from Ipsos, YouGov and most recently Savanta on behalf of Kings College Policy Institute and the BBC) have been examining the kinds of conspiratorial beliefs people...

To what extent are we are ruled by unconscious forces?

May 28, 2021 11:22 am UTC| Health

Sometimes when I ask myself why Ive made a certain choice, I realise I dont actually know. To what extent we are ruled by things we arent conscious of? Paul, 43, London Why did you buy your car? Why did you fall in...

Economy

Asian Currencies Hold Steady Amid Iran Peace Talks and BOJ Rate Hike Uncertainty

Asian currencies traded in a narrow range on Friday as investors remained cautious ahead of further U.S.-Iran peace negotiations, while the Japanese yen slipped after the Bank of Japans governor signaled little urgency to...

South Korea's Capital Markets Rebound as Foreign Investors Return

South Koreas financial markets are staging a powerful comeback, drawing foreign investors back after a turbulent March that saw billions in capital flee. A combination of easing Middle East tensions, surging demand for AI...

U.S. and Philippines to Build 4,000-Acre Tech Hub Under Pax Silica Initiative

The United States and the Philippines are set to develop a massive 4,000-acre (1,620 hectares) industrial hub as part of a growing Washington-led effort to secure global AI and semiconductor supply chains. The announcement...

Singapore's Non-Oil Domestic Exports Surge 15.3% in March 2026 on AI Demand

Singapores non-oil domestic exports (NODX) posted a remarkable 15.3% year-on-year increase in March 2026, marking the seventh consecutive month of growth, according to Enterprise Singapore. The strong performance was...

Japan Eyes Private Credit as Key Pillar in New Financial Strategy

Japans financial regulator is positioning private credit as a cornerstone of its emerging national financial strategy, responding to surging corporate funding demand driven by record-breaking merger and acquisition...

Politics

House Republicans Near Deal on FISA Extension with Limited Reforms

Republican House leadership is reportedly moving closer to reaching an agreement on extending the Foreign Intelligence Surveillance Act (FISA), with a package of modest reforms attached. According to Politico, four...

Ukraine's Svyrydenko Returns from U.S. With Renewed Support and Diplomatic Momentum

Ukrainian Prime Minister Yulia Svyrydenko wrapped up a productive two-day visit to Washington, D.C., expressing confidence in U.S. support following high-level talks with Treasury Secretary Scott Bessent and other senior...

South Korea Denies U.S. Intelligence Restrictions Over North Korea Nuclear Site Disclosure

South Koreas Unification Ministry pushed back Friday against reports that Washington had expressed displeasure and threatened to limit intelligence sharing after a South Korean minister publicly identified a previously...

China Navigates Diplomatic Tightrope Between Iran Peace Efforts and Trump Summit

China is intensifying its push to end the Iran war while carefully balancing its relationship with Tehran ahead of a pivotal summit between President Xi Jinping and U.S. President Donald Trump scheduled for mid-May. As the...

Myanmar Grants Amnesty to Over 4,000 Prisoners Under New President Min Aung Hlaing

Myanmars newly elected President Min Aung Hlaing has approved the release of 4,335 prisoners, according to state broadcaster MRTV, marking the third amnesty issued in the country within six months. The announcement did not...

Science

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

Technology

OpenAI's $20 Billion Cerebras Deal Signals Massive AI Infrastructure Push

OpenAI is reportedly set to spend over $20 billion with AI chip startup Cerebras over the next three years, marking a significant expansion of an already substantial computing partnership. According to The Information, the...

Tesla's Terafab: AI Chip Factory Eyes Taiwan's Semiconductor Talent

Tesla is actively recruiting semiconductor engineers in Taiwan for its ambitious Terafab project a fully vertically integrated AI chip manufacturing facility that aims to consolidate logic, memory, packaging, testing, and...

Japan to Subsidize Sony's Image Sensor Plant in Kumamoto with $380 Million

The Japanese government has announced plans to provide Sony with subsidies of up to 60 billion yen, equivalent to approximately $380 million, to support the construction of an image sensor manufacturing facility in...

NiSource Signs Long-Term Energy Deals with Alphabet and Amazon to Power Indiana Data Centers

NiSource, a U.S. utility company, has secured a long-term energy supply agreement with an Alphabet subsidiary to power a major data center in northern Indiana. The announcement also included an expanded partnership with...

TSMC Posts Record Q1 Profit Fueled by AI Chip Demand

Taiwan Semiconductor Manufacturing Company (NYSE: TSM), the worlds largest contract chipmaker, delivered a record-breaking first-quarter profit in 2026, surpassing analyst expectations as artificial intelligence continues...