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Chloe Preece

Chloe Preece

Senior Lecturer in Marketing, Royal Holloway
Chloe’s research is in the field of marketing, specifically marketing within the arts and creative industries. To date this research has focused on production and consumption issues in the visual arts and how this translates into social, cultural and economic value. Chloe is also a member of the audience insight team for StoryFutures, part of the Arts and Humanities Research Council’s unprecedented Creative Industries Clusters Programme which is focused on delivering game-changing R&D projects using immersive technologies. She has published in journals such as the Journal of Consumer Research, European Journal of Marketing, Journal of Marketing Management; and Journal of Macromarketing.

Chloe is currently chair of the Arts, Heritage, Non-Profit and Social Marketing Special Interest Group of the Academy of Marketing and is on the editorial board of Arts and the Market and the Journal of Marketing Management.

Prior to joining Royal Holloway, she worked at Kent Business School and obtained her PhD at King's College London.

The cost of heritage: Notre Dame rises from the ashes, but will it remain free for all?

Dec 06, 2024 01:49 am UTC| Insights & Views Business

On April 15, 2019, viewers around the world watched live footage of one of the most famous cathedrals on the planet, Notre-Dame de Paris, being devastated by fire. More than five years later, Notre Dame is due to reopen to...

AI can replicate human creativity in two key ways – but falls apart when asked to produce something truly new

Jun 01, 2023 11:34 am UTC| Technology

Is computational creativity possible? The recent hype around generative artificial intelligence (AI) tools such as ChatGPT, Midjourney, Dall-E and many others, raises new questions about whether creativity is a uniquely...

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Economy

Apple’s 2nm Chips Skip iPhone 17 as TSMC Prepares 2026 Launch for iPhone 18

Apple has decided to wait until 2026 to incorporate TSMCs 2nm chips into the iPhone 18. The move bypasses the iPhone 17, as TSMC works on scaling its production to meet industry demands and cut costs. Apple Expected to...

Alibaba Partners with E-Mart in $4 Billion Deal to Strengthen South Korean Online Retail Leadership

In a $4 billion agreement, Alibaba Group and E-Mart are merging their South Korean e-commerce platforms, forming a joint venture to take full ownership of Gmarket. The deal positions the companies to compete with top...

Xiaomi Expands EV Charging Access Across China With NIO, XPeng, and Li Auto Networks

Xiaomi has joined the EV charging networks of NIO, XPeng, and Li Auto, giving its customers access to over 29,000 stations across China. The move marks a strategic step in bolstering Xiaomis EV business amid growing...

BYD Contractor Rejects 'Slavery-like Conditions' Accusations in Brazil as Labor Controversy Deepens

Jinjiang Group, a contractor for BYD, has denied accusations of mistreatment at a Brazilian EV factory, calling them baseless and pointing to cultural misunderstandings as tensions grow over worker rights. Jinjiang Denies...

Japan Airlines Faces Cyberattack Disruption with Over 60 Delayed Flights and Canceled Domestic Routes

Japan Airlines experienced significant disruptions on Thursday as a cyberattack led to over 60 flight delays, including 11 international routes, and two domestic cancellations. The airline quickly resolved the network...

Politics

What is Donald Trump’s approach to dealing with past political controversies during his presidency?

Donald Trumps strategy for tackling past political controversies as he steps into his second term has become a central topic of national discourse. The former president, known for his unconventional approach to politics,...

How will Donald Trump restore confidence in his leadership in 2025?

Donald Trumps return to the Oval Office in 2025 has sparked widespread discussion about his plans to restore confidence in his leadership after a contentious first term and a polarizing election victory. With promises of...

What are Donald Trump’s immediate executive actions planned for January 2025?

Donald Trump is poised to enact several immediate executive actions upon his return to the White House in January 2025. The president-elect has made clear his intentions to reverse key Biden administration policies while...

How is Donald Trump preparing for his 2025 inauguration ceremony?

Donald Trump is reportedly planning a grand and highly publicized inauguration ceremony as he prepares to take office as the 47th president of the United States. The event, scheduled for January 20, 2025, is expected to...

Science

Philippines' 'Missile Acquisition' Plan Provokes China's 'Arms Race' Warning

The Philippines has announced plans to acquire the U.S.-developed Typhon missile system to bolster its maritime defense capabilities. This decision has elicited strong reactions from China, which warns that such a move...

Christmas Eve Asteroid' to Skim Past Earth at 14,743 mph Tonight, NASA Warns

NASA has announced that an asteroid, comparable in size to a 10-story building, will make a close approach to Earth on Christmas Eve. The space rock, designated 2003 SD220, is expected to pass by our planet at a speed of...

Emergency Declared as Bird Flu 'Spreads' to California Dairy Cows

California Governor Gavin Newsom has officially declared a state of emergency in response to the rapidly escalating bird flu outbreak. The declaration comes after avian influenza was detected in dairy cows, a rare and...

Missing Radioactive Material in New Jersey Sparks Panic — Are Drones ‘Hunting for It’?

A small amount of radioactive material went missing in New Jersey earlier this month, raising concerns over public safety and potential security risks. The U.S. Nuclear Regulatory Commission (NRC) confirmed on December 2,...

Technology

Nintendo Switch 2 Reveal Rumors Explode as Countdown Ending January 8 Fuels New Leaks

Nintendo Switch 2 speculation reaches new heights with a countdown set for January 8 and leaked dock images circulating online. Fans are eager but cautious as the buzz around the anticipated reveal grows. Weibo Leaker...

Sam Altman Says Superintelligence Will Ignite a 10X Boom in AI Breakthroughs Transforming the Future of Innovation

Sam Altman envisions a world where superintelligence propels AI innovation 10x faster than expected, transforming global progress and redefining humanitys future. Early Arrival of AGI Sparks Debate The most noteworthy is...

South Korea Eyes $13.9 Billion KSMC Project to Outpace TSMC and Reinvent Semiconductor Innovation

South Korea is developing KSMC with a $13.9 billion investment to challenge TSMC and foster innovation across its semiconductor ecosystem. KSMC Proposal Aims to Strengthen South Koreas Semiconductor Sector Korea...

Microsoft Steps Back from OpenAI Dependency in 365 Copilot with New AI Models Integration Strategy

Microsoft is reshaping its AI strategy for 365 Copilot by integrating in-house and third-party models, easing its reliance on OpenAI due to cost and speed concerns for enterprise users, according to sources. Microsoft...

BYD Factory in Brazil Faces Investigation as Chinese Workers Found in 'Slavery-like Conditions'

Brazilian officials discovered 163 Chinese workers in slavery-like conditions at a BYD factory construction site in Bahia. Workers faced withheld passports, long hours, and unsafe environments, sparking an ongoing...
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