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Chris Baumann

Associate Professor in Business, Macquarie University

Dr Chris Baumann is an Associate Professor at Macquarie University in Sydney, Australia, and a Visiting Professor at Seoul National University (SNU) in Korea. He holds an Economist SEBA (Switzerland), an MBA from Simon Fraser University (SFU) in Vancouver, Canada, and a Doctorate in Business Administration from the Macquarie Graduate School of Management (MGSM) as well as a Postgraduate Certificate in Higher Education (Macquarie).

His research includes customer loyalty, competitiveness and Confucianism, ethnic marketing, and East Asia (China and Korea). Associate Professor Baumann has roughly 80 publications in international journals and conference proceedings with roughly 800 citations.

His Conversation piece on "Six ways Australia’s education system is failing our kids" has in excess of 110,000 views, and his newest article on "School discipline, school uniforms and academic performance" is one of the most downloaded in the journal. Chris has been awarded several times for his research and teaching, including from the Australian government for his enthusiastic approach to education.

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

Oct 30, 2024 09:53 am UTC| Insights & Views Entertainment

Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a favourite mug, a special keyring or a novelty plate? You might not know it, but you are...

The BHP rebrand might be a success even if it doesn't drive sales

May 19, 2017 05:20 am UTC| Insights & Views Business

Mining giant BHP Billiton has finally launched its rebrand - dropping Billiton, removing the four-blobs from its logo; leaving only an upper-case BHP behind. Research shows that rebrands rarely improve...

Economy

Indonesian Stocks Plunge as MSCI Downgrade Risk Sparks Investor Exodus

Indonesian stocks suffered a dramatic selloff on Thursday, putting the market on course for its largest two-day decline on record as fears of a potential downgrade to frontier market status rattled investors. The benchmark...

Asian Currencies Trade Flat as Dollar Retreats After Fed Decision

Asian currencies traded in a mostly flat-to-lower range on Thursday, while the U.S. dollar weakened after the Federal Reserve left interest rates unchanged and struck an optimistic tone on the U.S. economy. Currency...

Philippine Economy Slows in Late 2025, Raising Expectations of Further Rate Cuts

The Philippine economy posted weaker-than-expected growth in the final quarter of 2025, reinforcing concerns about slowing momentum and increasing speculation over further monetary policy easing by the central bank....

South Korea Industry Minister Heads to Washington Amid U.S. Tariff Hike Concerns

South Koreas Industry Minister Kim Jung-kwan is set to visit Washington on Thursday to hold high-level talks with U.S. officials following President Donald Trumps announcement of plans to raise tariffs on South Korean...

Oil Prices Hit Four-Month High as Geopolitical Risks and Supply Disruptions Intensify

Oil prices climbed to a four-month high during Asian trading on Thursday, extending recent gains as heightened geopolitical tensions between the United States and Iran prompted traders to price in a higher risk premium....

Politics

Federal Reserve Faces Subpoena Delay Amid Investigation Into Chair Jerome Powell

The Federal Reserve has not yet complied with grand jury subpoenas tied to an ongoing criminal investigation involving Federal Reserve Chair Jerome Powell, according to a report by CNBC citing a source familiar with the...

Trump Warns Minneapolis Mayor as Immigration Raids Continue Amid Rising Tensions

U.S. President Donald Trump on Wednesday warned Minneapolis Mayor Jacob Frey that he was playing with fire by insisting local police would not enforce federal immigration laws, even as the White House sent mixed messages...

Starmer’s China Visit Signals New Era in UK–China Economic Relations

British Prime Minister Keir Starmer is set to meet Chinese President Xi Jinping in Beijing on Thursday in a high-profile diplomatic engagement aimed at strengthening UKChina economic relations after years of strained ties....

Jerome Powell Attends Supreme Court Hearing on Trump Effort to Fire Fed Governor, Calling It Historic

Federal Reserve Chair Jerome Powell revealed on Wednesday that he personally attended last weeks Supreme Court arguments related to President Donald Trumps attempt to remove Federal Reserve Governor Lisa Cook, underscoring...

Trump Weighs Military Options as Iran Tensions Rise

U.S. President Donald Trump is considering a range of military and political options against Iran, including targeted strikes aimed at weakening the countrys security leadership and encouraging renewed protests, according...

Science

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Technology

NVIDIA, Microsoft, and Amazon Eye Massive OpenAI Investment Amid $100B Funding Push

NVIDIA (NASDAQ: NVDA), Microsoft (NASDAQ: MSFT), and Amazon.com (NASDAQ: AMZN) are reportedly in discussions to invest as much as $60 billion combined into artificial intelligence powerhouse OpenAI, signaling a major...

Meta Stock Surges After Q4 2025 Earnings Beat and Strong Q1 2026 Revenue Outlook Despite Higher Capex

Meta Platforms Inc (NASDAQ: META) shares jumped sharply in after-hours trading after the company delivered better-than-expected Q4 2025 earnings and issued a strong revenue forecast for the first quarter of 2026, easing...

Samsung Electronics Posts Record Q4 2025 Profit as AI Chip Demand Soars

Samsung Electronics Co Ltd (KS:005930) delivered record-breaking revenue and profit in the fourth quarter of 2025, driven largely by booming demand from the artificial intelligence industry for advanced memory chips. The...

Microsoft AI Spending Surge Sparks Investor Jitters Despite Solid Azure Growth

Microsoft rattled investors after reporting record artificial intelligence spending alongside slower-than-expected cloud growth, raising concerns about when its massive AI investments will meaningfully pay off. Following...

Advantest Shares Hit Record High on Strong AI-Driven Earnings and Nvidia Demand

Advantest Corp. (TYO:6857) shares surged to a record high on Thursday after the Japanese semiconductor testing equipment maker posted strong fiscal third-quarter earnings and raised its full-year guidance, driven by robust...