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Chris Baumann

Associate Professor in Business, Macquarie University

Dr Chris Baumann is an Associate Professor at Macquarie University in Sydney, Australia, and a Visiting Professor at Seoul National University (SNU) in Korea. He holds an Economist SEBA (Switzerland), an MBA from Simon Fraser University (SFU) in Vancouver, Canada, and a Doctorate in Business Administration from the Macquarie Graduate School of Management (MGSM) as well as a Postgraduate Certificate in Higher Education (Macquarie).

His research includes customer loyalty, competitiveness and Confucianism, ethnic marketing, and East Asia (China and Korea). Associate Professor Baumann has roughly 80 publications in international journals and conference proceedings with roughly 800 citations.

His Conversation piece on "Six ways Australia’s education system is failing our kids" has in excess of 110,000 views, and his newest article on "School discipline, school uniforms and academic performance" is one of the most downloaded in the journal. Chris has been awarded several times for his research and teaching, including from the Australian government for his enthusiastic approach to education.

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

Oct 30, 2024 09:53 am UTC| Insights & Views Entertainment

Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a favourite mug, a special keyring or a novelty plate? You might not know it, but you are...

The BHP rebrand might be a success even if it doesn't drive sales

May 19, 2017 05:20 am UTC| Insights & Views Business

Mining giant BHP Billiton has finally launched its rebrand - dropping Billiton, removing the four-blobs from its logo; leaving only an upper-case BHP behind. Research shows that rebrands rarely improve...

Economy

U.S. Treasury Yields Fall as Tech Selloff Sparks Safe-Haven Demand

U.S. Treasury yields dropped sharply on Thursday as investors sought safer assets amid a global technology stock selloff, reversing gains triggered by stronger-than-expected U.S. inflation data. Despite renewed concerns...

Australia Jobs Fall 39,300 as Unemployment Hits 4.7%

Australias labour market weakened unexpectedly in September, with employment recording a sharp decline and the unemployment rate reaching 4.7%, raising questions about the Reserve Bank of Australias (RBA) next interest...

EU Leaders Meet to Tackle China Imports, Energy Costs and Budget Disputes

European Union leaders are gathering in Brussels on Thursday for a crucial summit focused on rising Chinese imports, high energy prices and disagreements over the EUs next long-term budget. The meeting brings together...

Oil Prices Drop as U.S. Weighs Easing Shadow Fleet Sanctions

Oil prices declined sharply on Thursday as reports that the United States may ease sanctions on shadow fleet vessels raised expectations of improved global crude supplies. Investors also awaited an International Energy...

Asian Currencies Mixed as Dollar Retreats From 18-Month High

Asian currencies traded unevenly on Thursday as the U.S. dollar weakened from an 18-month peak, with investors reassessing expectations for Federal Reserve interest rate hikes following stronger-than-expected U.S....

Politics

Taiwan President Urges Micron, Workers to Negotiate Amid Strike Threat

Taiwanese President Lai Ching-te has urged U.S. memory chipmaker Micron Technology and its employees to engage in sincere negotiations as a potential strike threatens operations at one of the companys largest semiconductor...

Zelensky Says Ukraine Will Resume Strikes on Russian Oil Facilities

Ukrainian President Volodymyr Zelensky announced that Ukraine will resume attacks on Russian oil infrastructure, signaling an end to a temporary suspension of strikes following pressure from the United States. In an...

US Justice Department Drops Prosecution of Ex-CIA Analyst Sue Mi Terry

The US Justice Department has agreed to defer prosecution of former CIA analyst and White House National Security Council official Sue Mi Terry, who was accused of acting as an unregistered foreign agent for South Korea in...

UN Urges Talks on Lebanon Peacekeeping Mission Extension

United Nations peacekeeping chief Jean-Pierre Lacroix has urged the UN Security Council to begin negotiations over the future of UN peacekeepers in Lebanon as the country seeks to extend the missions mandate beyond...

FBI Denies Report of Kash Patel’s Russia Visit

The Federal Bureau of Investigation (FBI) denied reports on Wednesday that Director Kash Patel had traveled to Russia for meetings with Russian intelligence officials, confirming instead that he was attending a law...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Anthropic Q3 Revenue Surges to $16.8 Billion Ahead of IPO

Artificial intelligence startup Anthropic reported a sharp increase in third-quarter revenue and achieved another quarter of profitability as it prepares for a highly anticipated initial public offering (IPO) in November,...

Ericsson Q3 Profit Beats Forecasts as 2027 Cost Risks Loom

Swedish telecommunications equipment manufacturer Ericsson reported a smaller-than-expected decline in third-quarter core profit on Thursday, outperforming market expectations despite persistent challenges in the global...

Anduril Valuation Hits $90 Billion in Employee Share Sale

Anduril Industries, a leading U.S. defense technology startup, has launched an employee share tender offer that values the company at approximately $90 billion, according to a Bloomberg report published Wednesday. The...

Nvidia CEO Jensen Huang Open to Cutting Chip Supply Over Unsafe AI

Nvidia CEO Jensen Huang said the company could stop supplying artificial intelligence chips to customers developing dangerous AI software, although he believes many current concerns about AI safety are exaggerated....

Apple Intelligence Set for China Launch in December With iOS 27.3

Apple Inc. is reportedly preparing to launch its Apple Intelligence artificial intelligence platform in mainland China this December, marking a significant step in expanding its AI services into one of its most important...