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Chris Baumann

Chris Baumann

Associate Professor in Business, Macquarie University

Dr Chris Baumann is an Associate Professor at Macquarie University in Sydney, Australia, and a Visiting Professor at Seoul National University (SNU) in Korea. He holds an Economist SEBA (Switzerland), an MBA from Simon Fraser University (SFU) in Vancouver, Canada, and a Doctorate in Business Administration from the Macquarie Graduate School of Management (MGSM) as well as a Postgraduate Certificate in Higher Education (Macquarie).

His research includes customer loyalty, competitiveness and Confucianism, ethnic marketing, and East Asia (China and Korea). Associate Professor Baumann has roughly 80 publications in international journals and conference proceedings with roughly 800 citations.

His Conversation piece on "Six ways Australia’s education system is failing our kids" has in excess of 110,000 views, and his newest article on "School discipline, school uniforms and academic performance" is one of the most downloaded in the journal. Chris has been awarded several times for his research and teaching, including from the Australian government for his enthusiastic approach to education.

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

Oct 30, 2024 09:53 am UTC| Insights & Views Entertainment

Do you own any memorabilia depicting Elvis, Princess Diana, David Bowie, Prince or Michael Jackson? Perhaps a beloved t-shirt, a favourite mug, a special keyring or a novelty plate? You might not know it, but you are...

The BHP rebrand might be a success even if it doesn't drive sales

May 19, 2017 05:20 am UTC| Insights & Views Business

Mining giant BHP Billiton has finally launched its rebrand - dropping Billiton, removing the four-blobs from its logo; leaving only an upper-case BHP behind. Research shows that rebrands rarely improve...

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Economy

Xiaomi Expands EV Charging Access Across China With NIO, XPeng, and Li Auto Networks

Xiaomi has joined the EV charging networks of NIO, XPeng, and Li Auto, giving its customers access to over 29,000 stations across China. The move marks a strategic step in bolstering Xiaomis EV business amid growing...

BYD Contractor Rejects 'Slavery-like Conditions' Accusations in Brazil as Labor Controversy Deepens

Jinjiang Group, a contractor for BYD, has denied accusations of mistreatment at a Brazilian EV factory, calling them baseless and pointing to cultural misunderstandings as tensions grow over worker rights. Jinjiang Denies...

Japan Airlines Faces Cyberattack Disruption with Over 60 Delayed Flights and Canceled Domestic Routes

Japan Airlines experienced significant disruptions on Thursday as a cyberattack led to over 60 flight delays, including 11 international routes, and two domestic cancellations. The airline quickly resolved the network...

Canada Stocks Gain as Clean Tech and Energy Lead S&P/TSX Composite to 0.40% Rise

Canadian stocks closed higher Wednesday as the SP/TSX Composite rose 0.40%, buoyed by strong performances in Clean Technology, IT, and Energy sectors. BlackBerry reached a 52-week high, while Telus fell to a five-year low....

Spanish Stocks Climb as IBEX 35 Sees Gains in Construction, Telecom, and Petrochemical Sectors

Spains IBEX 35 closed 0.33% higher on Wednesday, led by robust performances in construction and telecom stocks. Sacyr SA rose nearly 2%, while Solaria Energia hit its lowest in three years. Construction and Chemical...

Politics

What is Donald Trump’s approach to dealing with past political controversies during his presidency?

Donald Trumps strategy for tackling past political controversies as he steps into his second term has become a central topic of national discourse. The former president, known for his unconventional approach to politics,...

How will Donald Trump restore confidence in his leadership in 2025?

Donald Trumps return to the Oval Office in 2025 has sparked widespread discussion about his plans to restore confidence in his leadership after a contentious first term and a polarizing election victory. With promises of...

What are Donald Trump’s immediate executive actions planned for January 2025?

Donald Trump is poised to enact several immediate executive actions upon his return to the White House in January 2025. The president-elect has made clear his intentions to reverse key Biden administration policies while...

How is Donald Trump preparing for his 2025 inauguration ceremony?

Donald Trump is reportedly planning a grand and highly publicized inauguration ceremony as he prepares to take office as the 47th president of the United States. The event, scheduled for January 20, 2025, is expected to...

Science

Philippines' 'Missile Acquisition' Plan Provokes China's 'Arms Race' Warning

The Philippines has announced plans to acquire the U.S.-developed Typhon missile system to bolster its maritime defense capabilities. This decision has elicited strong reactions from China, which warns that such a move...

Christmas Eve Asteroid' to Skim Past Earth at 14,743 mph Tonight, NASA Warns

NASA has announced that an asteroid, comparable in size to a 10-story building, will make a close approach to Earth on Christmas Eve. The space rock, designated 2003 SD220, is expected to pass by our planet at a speed of...

Emergency Declared as Bird Flu 'Spreads' to California Dairy Cows

California Governor Gavin Newsom has officially declared a state of emergency in response to the rapidly escalating bird flu outbreak. The declaration comes after avian influenza was detected in dairy cows, a rare and...

Missing Radioactive Material in New Jersey Sparks Panic — Are Drones ‘Hunting for It’?

A small amount of radioactive material went missing in New Jersey earlier this month, raising concerns over public safety and potential security risks. The U.S. Nuclear Regulatory Commission (NRC) confirmed on December 2,...

Technology

Nintendo Switch 2 Reveal Rumors Explode as Countdown Ending January 8 Fuels New Leaks

Nintendo Switch 2 speculation reaches new heights with a countdown set for January 8 and leaked dock images circulating online. Fans are eager but cautious as the buzz around the anticipated reveal grows. Weibo Leaker...

Sam Altman Says Superintelligence Will Ignite a 10X Boom in AI Breakthroughs Transforming the Future of Innovation

Sam Altman envisions a world where superintelligence propels AI innovation 10x faster than expected, transforming global progress and redefining humanitys future. Early Arrival of AGI Sparks Debate The most noteworthy is...

South Korea Eyes $13.9 Billion KSMC Project to Outpace TSMC and Reinvent Semiconductor Innovation

South Korea is developing KSMC with a $13.9 billion investment to challenge TSMC and foster innovation across its semiconductor ecosystem. KSMC Proposal Aims to Strengthen South Koreas Semiconductor Sector Korea...

Microsoft Steps Back from OpenAI Dependency in 365 Copilot with New AI Models Integration Strategy

Microsoft is reshaping its AI strategy for 365 Copilot by integrating in-house and third-party models, easing its reliance on OpenAI due to cost and speed concerns for enterprise users, according to sources. Microsoft...

BYD Factory in Brazil Faces Investigation as Chinese Workers Found in 'Slavery-like Conditions'

Brazilian officials discovered 163 Chinese workers in slavery-like conditions at a BYD factory construction site in Bahia. Workers faced withheld passports, long hours, and unsafe environments, sparking an ongoing...
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